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Bitly

Harness the click·bitly.com

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Bitly is a link management platform that lets users create, customize, and track short links and QR Codes. It offers branded links, custom domains, dynamic QR Codes, no-code landing pages, and analytics dashboards to measure click and scan performance across campaigns. The platform also includes AI-powered features for link creation and performance analysis, plus an API for developers to integrate link shortening into their own apps and workflows.

What it's for

Order ConfirmationSurveys and FeedbackProduct PackagingPrint AdvertisingDigital AdvertisingContent Sharing

Features 23

  • 2D Barcodes with GS1 Digital Link for packaging
  • AI-powered analytics and insights (Bitly Assist)
  • AI-powered link creation
  • Bitly MCP (Model Context Protocol) for AI agent connections
  • Branded links with custom domains
  • Browser extensions for Chrome, Edge, and Firefox
  • Bulk link shortening
  • Bulk QR Code creation
  • Campaign performance and UTM tracking
  • Cross-channel analytics dashboards
  • Custom domains and back-halves
  • Customizable QR Code colors, patterns, and logos
  • Digital business cards
  • Dynamic QR Codes
  • Dynamic routing by country, region, device, and platform
  • Geography, referrer, and device tracking
  • Link-in-bio
  • Mobile app for Android and iOS
  • Mobile links for SMS messages
  • Mobile-friendly, no-code landing pages (Bitly Pages)
  • PNG/JPEG/SVG QR Code downloads
  • Threat Detection Service and Abuse API for link safety
  • URL redirects

At a glance

free tierAPI
TypeWeb app
DeploymentCloud
PlatformsWeb, iOS, Android
LanguagesEnglish, Deutsch, Français, Italiano, Português, Español, ไทย, हिन्दी, Tamil
ForSmall Business, Midmarket, Enterprise, Developers, Marketing, Customer Service
CompanyBitly, Inc.

Integrations

HubSpotCanvaShopifyCopilotClaudeChatGPTPerplexity

Complianceself-reported

Swiss-US Privacy ShieldCCPAGDPRSOC 2 Type 2

Resources

Pricing

Core plan is billed annually only ($120/year, shown as $10/month equivalent). Growth and Premium show both a monthly price ($35 and $300 respectively) and a lower per-month equivalent when billed annually ($29 and $199). Purchases may be subject to sales tax and auto-renew monthly or annually depending on the chosen billing cycle. A limited-time 50% first-year discount on annual plans has been offered to new signups.

FreeFree

Unlimited clicks & QR Code scans, QR Code customizations

2 QR Codes/month, 5 links/month, 2 custom landing pages, 3 custom back-halves/month, unlimited clicks & QR Code scans

Core$10/mo · billed annually

Annual Plan Only — no monthly billing option offered.

5 QR Codes/month, 100 links/month, 5 custom landing pages, 30 days of click & scan data

Growth$35/mo

Recommended plan.

10 QR Codes/month, 500 links/month, 10 custom landing pages, 4 months of click & scan data

Premium$300/mo

Everything in Growth, 200 QR Codes/month, 3,000 links/month, 20 custom landing pages, 1 year of click & scan data, Custom campaign-level tracking, City-level and device type click & scan data, Mobile deep linking

200 QR Codes/month, 3,000 links/month, 20 custom landing pages, 1 year of click & scan data

EnterpriseQuote

Custom pricing; contact for a quote.

Custom number of links, QR Codes, and landing pages

Flash Deal: 50% off the first year of an annual subscription, for new signups only; cannot be combined with other offers.

Last checked yesterday·