BlueWalnut Genius is an AI-driven e-commerce analytics platform that connects analytics, advertising, and store data, filters out bot traffic, and identifies what to fix, scale, or cut. It delivers this through a Control Center, prioritized recommendations with estimated impact, dashboards, an automated UX Health Check, a Performance Report, and an AI chat assistant (Genius Chat). It is built for small and medium-sized e-commerce businesses and the agencies that support them.
What it's for
Identify underperforming campaigns and suggest improvementsTrack KPIs and compare to previous periodsMonitor conversion goals and conversion ratesAnalyze traffic sources and their revenue impactHighlight top-performing channels and campaignsReview ad performance and optimization opportunitiesShowcase top-performing brands and productsIdentify content improvements on product and category pagesRun an automated UX health check of a webshop from homepage to checkoutGet prioritized, ranked recommendations on what to fix, scale, or cutFilter bot traffic from analytics dataChat with an AI assistant about e-commerce performance
Features 16
- Ads insights and campaign optimization areas
- AI-powered dashboards updated daily
- Automated Health Check / UX audit
- Automatic bot traffic filtering
- Brand & Product Highlights
- Content Enhancements for product and category pages
- Control Center identifying the main growth constraint across Acquisition, Conversion, Retention, Revenue and Scale Capacity
- Conversion tracking against set goals
- Genius Chat AI assistant
- KPI overview comparing periods and year-over-year changes
- KPI trends and traffic/funnel analysis
- Performance metrics benchmarking
- Performance Report
- Prioritized Recommendations with estimated impact
- Top channels/campaigns identification
- Traffic analysis by channel and source
At a glance
TypeWeb app
DeploymentCloud
PlatformsWeb
LanguagesEnglish, Dutch, Finnish
Forsmall and medium-sized e-commerce businesses, agencies supporting e-commerce businesses, e-commerce managers and marketers
CompanyBlueWalnut · 2023
Integrations
KlaviyoMagentoShopwareWooCommerceGoogle Analytics 4Google Search ConsoleShopifyMeta AdsGoogle AdsGoogle Merchant Center
Pricing
Pricing for the main dashboard/Genius platform is by request ('Price on request'); a free automated Health Check store audit is offered without signup, requiring only the store URL.
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