Format is unclaimed —

Format

Where Creative Professionals Get Serious·format.com

Format is an online portfolio website builder built for professional creatives such as photographers, artists, filmmakers, designers, and illustrators. It provides 90+ designer themes, a drag-and-drop Flex Block page builder, and optional custom code editing to create a portfolio site without coding required. The platform also includes client workflow tools such as proofing, branded galleries, file transfers, and contracts, plus a commission-free online store for selling products, services, and digital downloads.

What it's for

Create a professional online portfolio websiteShowcase photography, art, film, design, and illustration workRun client proofing with branded galleriesTransfer files securely to clientsCollect client contracts and sign-offSell products, services, and digital downloads commission-freeBuild custom page layouts with Flex BlockTranslate a portfolio site for international audiencesImprove search engine visibility for a creative portfolio

Features 20

90+ designer themes
Client contracts and sign-off
Client proofing and branded galleries
Commission-free online store (Format Store)
CRM Light for client management
Custom code editor (CSS/HTML) on Pro and Pro Plus plans
Custom font uploads (Adobe and Google Fonts)
Email subscriber signup form
Flex Block drag-and-drop page builder
Free custom domain (first year)
Free mobile app
Hosted video (up to 120 minutes)
Integrated SEO tools (meta descriptions, alt text)
Lightroom integration
Mobile-optimized responsive themes
PayPal payment integration
Secure file transfers
Social media integration (Instagram feed embed)
SSL security and copyright protection
Weglot multilingual site translation

At a glance

free trial

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, French, Spanish, Portuguese, German, Italian

Forphotographers, artists, filmmakers, designers, illustrators, architects, fashion photographers, models, students

CompanyIdeaform Inc. · 2010

Integrations

LightroomStripeGoogle WorkspacePayPalAdobe FontsInstagramWeglotGoogle Fonts

Pricing

Displayed annual-billing prices for Pro ($12/mo) and Pro Plus ($15/mo) are shown alongside a higher struck-through reference price ($17/mo and $26/mo respectively), apparently reflecting the current limited-time promotional discount; the page separately states 'normal' rates of $24/mo (Pro, monthly billing) and $36/mo (Pro Plus, monthly billing), or $12/mo and $15/mo when billed annually. The Basic plan is not covered by the current promotion.

Basic$14/mo

Entry-level plan; custom code editing not mentioned for this tier.

10 website pages, 70 high-resolution images, 10 client galleries, 2GB file transfers

Pro$24/mo

Page also shows a struck-through reference price of $17/mo billed annually alongside the $12/mo promotional price; see pricing_notes.

Unlimited pages, 1,500 high-resolution images, 100GB image storage, 15 minutes hosted video, 15 store products, 50 client galleries, 5GB file transfers

Pro Plus$36/mo

Page also shows a struck-through reference price of $26/mo billed annually alongside the $15/mo promotional price; see pricing_notes.

Unlimited pages and images, 1TB image storage, 120 minutes hosted video, 1000 store products, 250 client galleries, 10GB file transfers

Limited-time offer: save up to 50% off a new Pro or Pro Plus Annual plan using code PROINTRO (Pro) or PROPLUSINTRO (Pro Plus) at checkout; discount applies to the first year only and must be redeemed by October 31, 2026.