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Formflow

AI Lead Funnel Builder for Qualified Leads·getformflow.io

Formflow is an AI-native funnel builder for lead qualification that lets marketers and agencies describe a funnel in plain English so the AI generates branching logic, scoring, phone verification, and CRM routing automatically. It provides a visual drag-and-drop builder with conditional logic, a calculation engine, style customization, and in-flow analytics to turn ad traffic into qualified leads. Qualified leads can be routed instantly to a CRM, Slack, Google Sheets, HighLevel, or webhooks. The product is used by over 12,500 marketers and agencies across industries such as solar, HVAC, roofing, med spa, dental, insurance, mortgage, and real estate.

What it's for

Building lead qualification funnels for solar, HVAC, roofing, med spa, dental, insurance, mortgage, and real estate businessesGenerating a multi-step funnel from a plain-English prompt via AI CopilotScoring and categorizing leads with quiz-style logicVerifying lead phone numbers with OTP SMS verificationValidating emails in real time to reduce bounce rates and spamRouting qualified leads instantly to a CRM, Slack, Google Sheets, HighLevel, or webhookBuilding interactive calculators (e.g. solar savings, roofing estimate, HVAC quote) with the Calculation EngineTracking funnel drop-off, completion, and conversion with in-flow analyticsA/B testing funnel variations with FlowSplitEmbedding or sharing funnels via hosted links on client websites

Features 20

AI Copilot to generate funnels from a plain-text description
Answer recall and piping to personalize questions
Calculation Engine / Calculator Node for real-time results
CSV, XLSX, and PDF export of submissions
Custom domain and SSL (higher tiers)
File uploads (unlimited)
FlowSplit A/B testing
Funnel Style Editor for fonts, colors, layout and branding
Hosted links and embeddable funnels
In-flow analytics with heat mapping, drop-off and completion tracking
Meta Pixel and Conversions API integration
OTP SMS phone verification
Partial funnel fill recovery / session resume
Quiz Mode with scoring and custom categories
Real-time email validation
Redirects on completion to custom thank-you pages
Response/results page with filtering, search, notes, and ratings
SMS lead alerts to sales reps
Visual drag-and-drop logic builder with conditional branching
Webhook support for automation workflows

At a glance

free tierfree trial

TypeWeb app

DeploymentCloud

PlatformsWeb

Formarketers, agencies, service businesses

CompanyFormflow

Integrations

NotionHighLevelGoogle SheetsAirtableWebhooksSlackCodaGoogle AnalyticsMeta PixelMeta Conversions API

Resources

Docs

Pricing

Every paid plan runs on a shared 'Formflow Wallet' credit system covering premium actions such as AI Copilot usage, email validation, SMS alerts, and OTP verification; extra usage pauses rather than incurring overage fees, and credit packs can be purchased separately. Monthly billing is available but annual billing is the default and shown price. A refund is offered within 21 days per the refund policy. HIPAA support is described as 'incoming, but not yet' available.

FreeFree

Free forever plan, no credit card required.

Up to 25 submissions per month

Starter$29/mo

Save $60 USD/year when billed annually.

1,000 submissions/month, 1,000 internal email notifications/month, 1 Editor / 3 Guests

Pro$59/mo

Save $120 USD/year when billed annually. Most popular plan.

7,500 submissions/month, 7,500 internal email notifications/month, 3 Editors / 9 Guests

Scale$119/mo

Save $240 USD/year when billed annually. Targeted at teams and agencies.

20,000 submissions/month, 20,000 internal email notifications/month, 5 Editors / 15 Guests

Save up to 20% by billing annually (e.g. Starter saves $60/year, Pro saves $120/year, Scale saves $240/year).