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Forrester

Forrester Helps Organizations Thrive Through Volatility·forrester.com

Forrester is a global market research and advisory company that helps business and technology leaders exceed customer demands and excel with technology. It delivers research, consulting, and live events through an integrated model called Forrester Decisions, covering areas such as technology, security and risk, B2B and B2C marketing, and product/portfolio strategy. Forrester also offers Forrester AI, a generative AI tool that surfaces Forrester's research and guidance directly inside workplace tools such as Microsoft Teams. Additional services include Forrester Consulting, demand generation content, Forrester Wave evaluations, certification programs, and industry events.

What it's for

Align enterprise priorities across AI, risk management, sustainability, and trustAccelerate go-to-market strategy and commercialization for B2B and B2C marketing teamsBuild resilient security and risk programs using Zero Trust and AEGIS frameworksPrioritize and manage product/portfolio investment decisionsBenchmark technology and service providers via Forrester Wave evaluationsSupport budget planning and alignment between CIOs and CISOsAccess buyer insight data from B2B buyer surveys to inform go-to-market strategy

Features 20

AEGIS framework for securing and governing AI agents
Analyst guidance sessions
Budget planning guides and toolkits
Buyer Insights analysis based on B2B buyer survey data
Certification programs
Client-only webinars
Consulting services including Total Economic Impact™ and Thought Leadership studies
Dedicated relationship management
Demand Generation consulting
Executive Leadership Exchange
Forrester AI generative AI research assistant, available in Microsoft Teams
Forrester Decisions integrated research, tools, and guidance model
Forrester Wave™ evaluations and market/technology landscapes
Industry forecasts
KPIs and peer benchmarks
Live events and conferences
Strategic models and frameworks
Survey data from more than 500,000 respondents annually
Women's Leadership Program
Zero Trust security framework

At a glance

PlatformsWeb

Forbusiness and technology leaders, portfolio marketing and product leaders, security and risk leaders (CISOs), B2B marketing leaders, B2C marketing leaders, revenue operations and enablement leaders

CompanyForrester Research, Inc.

Integrations

Microsoft Teams

Pricing

No prices are publicly listed; engagement is arranged through 'Become a Client' or 'Request a Demo' rather than a self-service pricing page.