Kit (formerly ConvertKit) is a creator-first email marketing and newsletter platform. It lets creators build landing pages and opt-in forms, send email broadcasts and newsletters, automate marketing sequences with a visual automation builder, and monetize their audience through digital products, paid newsletters, and newsletter sponsorships. It also offers an app store of integrations and an API for developers.
What it's for
Features 20
- A/B testing of subject lines and content
- API access for custom integrations
- Audience tagging and segmentation
- Digital product and subscription sales (Commerce)
- Email opt-in forms (modal, sticky bar, slide-in, inline)
- Engagement analytics and insights dashboard
- Facebook custom audiences sync
- Free migration service from other email platforms
- Kit App Store with 100+ direct app integrations
- Kit MCP: connect Claude, ChatGPT, Gemini to Kit data
- Landing pages with customizable templates
- Newsletter feed & website builder
- Newsletter sponsorships matched to content/audience
- Paid newsletter subscriptions
- Recommendations network for cross-promotion with other creators
- RSS campaigns for automatic email on new blog posts
- SMS marketing
- Subscriber Signals: audience demographic and engagement research
- Unlimited email broadcasts and sequences
- Visual Automations (drag-and-drop email automation builder)
At a glance
Integrations
Complianceself-reported
Pricing
Paid plan prices shown are for 1,000 subscribers; price increases as subscriber count grows. Free plan supports up to 10,000 subscribers with limited automations.
Shown price is for 1,000 subscribers on the pricing slider; free tier supports up to 10,000 subscribers per features page.
Free—limited automations; manage up to 10,000 subscribers for free
Billed yearly: $390/year, saving $78/year (17% off).
For 1,000 email subscribers; price increases with subscriber list size
Billed yearly: $790/year, saving $158/year (17% off).
For 1,000 email subscribers; unlimited users; price increases with subscriber list size
Pay yearly—save 17% (Creator: save $78/year; Pro: save $158/year).
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