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linkutm

UTM Management + Branded Short Links + Analytics·linkutm.com

linkutm is a UTM link management, branded short link, and campaign analytics platform for marketing teams. It lets users build UTM-tagged links with naming-rule enforcement, shorten them under a branded domain, and track clicks in real time so GA4 reporting stays accurate. The product also includes QR code generation, team workspaces, a Chrome extension, and a REST API.

What it's for

Manage links for every client in separate workspacesStandardize UTM naming across client campaignsTrack signups, trials, and feature clicks across channelsTrack product launches, sales, and promos for ecommerceCompare Google Ads, Facebook Ads, and other platformsTrack which content and organic pages convert for SEOMeasure clicks and conversions from newsletters and drip campaignsSet up UTM tracking for multiple clients with separate workspacesPrevent UTM typos in client campaigns with naming rulesGenerate trackable QR codes for offline-to-online campaignsTrack revenue from newsletter links with issue-level UTM tags

Features 19

Ad pixel integration (Meta, TikTok, LinkedIn)
Branded short links on custom domains with SSL
Bulk link creation via CSV import
Chrome extension for building links from any page
CSV data export
Custom link previews (Open Graph)
Device and geo targeting
GA4 integration
Import from Bit.ly, Rebrandly, and Short.io
Link cloaking
Link password protection
Link scheduling
MCP server for AI clients (Claude, Cursor)
Naming convention / UTM rules enforcement
QR code generator with logo, frame and color customization
Real-time click analytics (country, device, referrer)
REST API with full link CRUD
Team workspaces with role-based access
UTM Builder with templates

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

ForAgencies, SaaS companies, Ecommerce brands, Performance marketers, SEO teams, Email marketers, Social media marketers, Creators, Marketing teams, Affiliates

Companylinkutm

Integrations

Short.ioRebrandlyCursorGoogle Analytics 4LinkedInBit.lyTikTokMetaClaudeChrome Web StoreZapier

Resources

Pricing

Enterprise plan is quote-based ('Custom', 'Contact Sales'). Annual billing shown as a per-month equivalent with a stated yearly dollar savings, not an explicit total yearly charge.

FreeFree

Described as the most generous free plan on the market.

25 links/mo, 25 QR codes/mo, 1K clicks/mo

Personal$9/mo

Billed yearly saves $24/yr.

250 links/mo, 250 QR codes/mo, 10K clicks/mo, 1 custom domain

Growth$29/mo

Marked 'Most Popular'. Billed yearly saves $72/yr.

1,500 links/mo, 1,500 QR codes/mo, 50K clicks/mo, 3 custom domains, 3 team members

Agency$79/mo

Billed yearly saves $192/yr.

3,500 links/mo, 3,500 QR codes/mo, 100K clicks/mo, 10 custom domains, 5 team members

EnterpriseQuote

Quote-based plan; contact sales.

Custom limits, SSO, unlimited team members, dedicated account manager

Save 20% with yearly billing