Loops is unclaimed —

Loops

One platform for every email·loops.so

Loops is an email platform for software companies that lets teams send marketing, product/lifecycle, and transactional email from one product. It combines a visual no-code email editor with a REST API, CLI, and MCP server, plus event-driven automation workflows triggered by contact or product events. It offers a free tier that never expires and paid plans priced by number of subscribed contacts.

What it's for

Sending onboarding email sequencesSending welcome emails to new sign-upsSending product update / ship notes emailsSending waitlist emailsSending transactional emails like password resets, magic links, and receiptsRunning trial conversion and re-engagement/winback workflowsSending one-time marketing campaigns to a segmentMigrating from an existing transactional email provider

Features 17

Agent skills for coding assistants
Automatic suppression of hard bounces and complaints
Branching logic in workflows
CLI for managing email from the terminal
Contact properties and dynamic segments
Email themes and reusable components for consistent branding
Event-driven automation workflows
Goal conversion tracking (e.g., Free → Pro upgrades)
Marketing, product, and transactional email from one platform
MCP server for AI agent integration
No per-seat team charges
Rate-limiting and retry handling for large sends
REST API
SPF + DKIM authentication support
Visual no-code email editor
Webhook and third-party integrations for contact sync
Workflow triggers: contact added, contact updated, contact added to list, event received

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Forsoftware companies, SaaS teams, developers, engineers, lifecycle teams, marketers

CompanyAstrodon Corporation

Integrations

SupabaseClerkZapierFramerMakeSegmentWebflowPostHogStripeAuth0

Complianceself-reported

SOC 2DPADPF

Resources

Pricing

Pricing is based on number of subscribed contacts and scales via a slider on the pricing page (from 100 to 1.5m+ subscribers); only the Free tier (up to 1,000 contacts) and a $49/month Starter tier (up to 5,000 contacts) are explicitly stated. Transactional email sending is included at no extra charge on paid plans, and there are no per-seat charges.

FreeFree

Free plan never expires; no credit card required.

0–1,000 subscribed contacts; up to 4,000 emails in any rolling 30 days; up to 10 emails per second; includes a small 'Powered by Loops' footer

Starter$49/mo

Paid plans include unlimited sends and no Loops branding; no per-seat fees.

Up to 5,000 contacts