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Luma

You have the idea. Luma helps make it real.·lumalabs.ai

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Luma is a creative AI platform that builds unified multimodal AI systems for generating and understanding video, image, audio, and text. Its core products are the Ray3.2 video generation model and the Uni-1.1 image/multimodal reasoning model, accessed through the browser-based Luma App or the Luma API. Luma Agents handle end-to-end creative workflows, planning, generating, and refining assets while maintaining brand and context consistency across projects.

What it's for

Product hero shotsPaid social ad variantsTeaser videosBrand identity explorationsE-commerce and lifestyle product visualsShort-form video ads for social platformsPresentation slide decksStoryboards and character/story arc developmentA/B testing of app screenshotsProperty/real-estate storytellingOn-model fashion photographyPackaging and label mockupsVideo localization into multiple languagesLesson plan creation for educationFilm/game/book trailersAcademic concept visualizationsTurning podcast clips into videosData-to-infographic transformation

Features 20

  • Background removal
  • Brainstorm Mode and Create Mode
  • Draft Mode for video generation
  • EXR export for professional production pipelines
  • HDR video generation pipeline
  • Image blending
  • Image-to-video generation
  • Lip sync support
  • Luma Agents for multi-step, end-to-end creative workflows
  • Luma API with Python/JS/TS SDKs
  • Luma Skills: save and reuse creative workflows
  • Photorealistic, intent-driven image generation
  • Reframe: outpaint and resize images/videos
  • SSO for team accounts
  • Team workspaces with shared credits
  • Text-to-image generation (Uni-1.1)
  • Text-to-video generation (Ray3.2)
  • Video upscaling to 1080p and 4K
  • Video-to-video generation with character reference and keyframes
  • Voiceover and audio generation

At a glance

free tierfree trialAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
Forcreative teams, advertising agencies, global enterprises, entertainment studios, filmmakers, educators, students, small agencies
CompanyLuma · 2021

Integrations

Nano BananaElevenLabsSeedanceKlingGeminiSeedreamGPT ImageMinimaxSyncVeoFluxWhisper

Resources

Pricing

Individual plans (Plus, Pro, Ultra) are billed monthly or yearly with included credit allowances; generating content consumes credits at rates that vary by AI model, resolution, and action (e.g., Ray3.2, Uni-1, GPT Image, Nano Banana, Seedream, Veo, Kling, Seedance, ElevenLabs). Team and Enterprise plans are quote-based via sales contact. Structured product data also indicates a free tier / free trial credits are available, though the pricing page itself only lists paid individual plans starting at $30/month.

Plus$30/mo

10,000 credits, Luma and third-party image and video models, Edit access for guest collaborators, Commercial use

10,000 credits

Pro$90/mo

Everything in Plus, 40,000 credits, 4x usage with the Luma Agents

40,000 credits

Ultra$300/mo

Everything in Pro, 150,000 credits, 15x usage with the Luma Agents

150,000 credits

TeamQuote

Quote-based business plan; price available only by contacting sales.

Custom; contact sales

EnterpriseQuote

Quote-based enterprise plan; price available only by contacting sales.

Custom; contact sales

Save up to 20% with yearly billing on individual plans.

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