Luma is a creative AI platform that builds unified multimodal AI systems for generating and understanding video, image, audio, and text. Its core products are the Ray3.2 video generation model and the Uni-1.1 image/multimodal reasoning model, accessed through the browser-based Luma App or the Luma API. Luma Agents handle end-to-end creative workflows, planning, generating, and refining assets while maintaining brand and context consistency across projects.
What it's for
Features 20
- Background removal
- Brainstorm Mode and Create Mode
- Draft Mode for video generation
- EXR export for professional production pipelines
- HDR video generation pipeline
- Image blending
- Image-to-video generation
- Lip sync support
- Luma Agents for multi-step, end-to-end creative workflows
- Luma API with Python/JS/TS SDKs
- Luma Skills: save and reuse creative workflows
- Photorealistic, intent-driven image generation
- Reframe: outpaint and resize images/videos
- SSO for team accounts
- Team workspaces with shared credits
- Text-to-image generation (Uni-1.1)
- Text-to-video generation (Ray3.2)
- Video upscaling to 1080p and 4K
- Video-to-video generation with character reference and keyframes
- Voiceover and audio generation
At a glance
Integrations
Resources
Pricing
Individual plans (Plus, Pro, Ultra) are billed monthly or yearly with included credit allowances; generating content consumes credits at rates that vary by AI model, resolution, and action (e.g., Ray3.2, Uni-1, GPT Image, Nano Banana, Seedream, Veo, Kling, Seedance, ElevenLabs). Team and Enterprise plans are quote-based via sales contact. Structured product data also indicates a free tier / free trial credits are available, though the pricing page itself only lists paid individual plans starting at $30/month.
10,000 credits, Luma and third-party image and video models, Edit access for guest collaborators, Commercial use
10,000 credits
Everything in Plus, 40,000 credits, 4x usage with the Luma Agents
40,000 credits
Everything in Pro, 150,000 credits, 15x usage with the Luma Agents
150,000 credits
Quote-based business plan; price available only by contacting sales.
Custom; contact sales
Quote-based enterprise plan; price available only by contacting sales.
Custom; contact sales
Save up to 20% with yearly billing on individual plans.
Similar apps
RunwayBuilding Real-World IntelligencePrice$15–$95/moTry freeFree planRuns onWeb · iOS +1Features18
PikaAI creative tools. Built for Creatives.Price$10–$880/moTry freeFree planRuns onWeb · iOSFeatures20
PicsartThe AI Creative PlatformPrice$10.5–$31/moTry freeFree planRuns onWeb · iOS +2Features20
invideoThe agentic video editor for serious creativesPriceFrom €20/moTry freeFree planRuns onWeb · Windows +2Features18
ArmoxThe best AI Creative Suite!PriceFrom €20/moTry freeFree planRuns onWebFeatures20
NodeToolOpen sourceThe agent-first creative workspacePriceNot statedTry freeFree planRuns onWeb · Windows +2Features16