Lumar

Website Optimization Platform | SEO, GEO, A11y & More·deepcrawl.com

Lumar is a cloud-based enterprise website optimization platform combining technical SEO, AI search visibility (GEO/AEO), site speed, and web accessibility tools in one place. It is built around four core apps — Analyze, Monitor, Protect, and Impact — for crawling and analyzing sites at scale, monitoring metrics across domains, automating QA testing before issues reach production, and demonstrating the business impact of optimization work. The platform includes a fast website crawler, hundreds of built-in reports, custom website analytics, and a GraphQL API, plus optional SEO/GEO professional services. The product was formerly known as DeepCrawl before rebranding to Lumar.

What it's for

AI Visibility TrackingGenerative Engine Optimization (GEO)Technical SEO AuditsContent Evaluation & Optimization for AI SearchWebsite MonitoringSite Speed AuditsSite MigrationsWeb Accessibility AuditsWebsite QA TestingSEO Strategy

Features 17

250+ / 500+ built-in reports (figures vary by page)
AI brand mention and sentiment tracking across AI platforms
AI dev ticket writer tool for turning SEO issues into tasks
Automated website QA testing integrated into CI/CD pipelines
Commercial impact benchmarking against industry averages
Core Web Vitals and Lighthouse-based site speed reporting
Custom data extraction
Custom thresholds to halt builds or warn developers on metric dips
Custom website analytics with AI-generated code for tailored metrics
GEO/AEO (AI search) content and technical metrics
GraphQL API for building custom applications
Multi-domain website change monitoring with custom alerts
Origin-level CrUX field data
SEO/GEO professional services engagements
Technical SEO issue detection and prioritization
Web accessibility testing aligned to WCAG 2.2 (Levels A-AAA)
Website crawler with speeds up to 450 URLs/second (non-rendered) and 350 URLs/second (JavaScript-rendered)

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, Japanese

ForSEO teams, Marketing teams, Web developers, Digital Operations teams, Accessibility teams, Enterprise businesses, Agencies

CompanyLumar

Integrations

MajesticGoogle Search ConsoleGoogle Analytics

Complianceself-reported

SOC 2 Type 1SOC 2 Type 2

Resources

Docs

Pricing

Pricing is provided only via custom quote — customers fill out a form to 'get pricing' or 'get a demo'; no plan names or prices are published on the site.