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Lytical

Stop Guessing. Start Knowing.·lytical.ai

Lytical is an AI-powered analytics and insights platform that tracks website user behavior, runs daily site scans, monitors SEO and competitors, and uses an AI assistant (Quincy) to generate insights and recommendations. It combines website analytics, technical SEO auditing, and competitive intelligence in one platform. The product is installed via a lightweight tracking script and integrates with marketing tools like Google Analytics, Google Ads, and Slack.

What it's for

Track website visitors, sessions and engagementAutomatic tracking of page views, clicks, form submissions and form abandonmentsDaily website scans to detect issues like slow page loads, broken links, spelling errorsAI-generated insights and recommendations from website and marketing dataTechnical SEO audits and keyword rank trackingMonitor Google AI Overviews and AI mentions (ChatGPT, Claude, Perplexity, Gemini)Competitor monitoring and competitive intelligenceCreate shortened links and QR codes to track campaign performanceUptime monitoringImport historical data from Google Analytics or via CSV

Features 19

AI-powered insights assistant (Quincy)
Automatic website event tracking (page views, clicks, form submissions, form abandonments)
Chat with your data (AI assistant)
Competitor monitoring and competitive intelligence
CSV upload for AI analysis
Custom shortened links and QR codes
Customizable alerts and notification channels
Daily website scans for SEO and site issues
Google AI Overview and AI mention tracking
Keyword rank tracking
Multi-site / multi-account management
Real-time analytics dashboard
Scheduled AI reports
SSO/SAML (Custom plan)
Technical SEO audits
Unlimited team members
Uptime monitoring
Webhooks and API access
White label reporting (Custom plan)

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Formarketers, agencies, SaaS teams, ecommerce businesses, solo founders, small businesses, startups, growing businesses, established businesses

CompanyLytical, Inc.

Integrations

YouTubeGoogle AnalyticsGoogle AdsGoogle Search ConsoleGoogle SheetsGoogle Business ProfileMeta AdsLinkedIn AdsHubSpotShopifyReddit AdsTikTok AdsPinterest AdsSnapchat AdsSlackMicrosoft TeamsZapierMicrosoft Ads

Complianceself-reported

GDPRHIPAASOC 2ISO

Resources

Docs

Pricing

Lytical Custom plan is quote-based (Contact Sales). Pricing toggle shows Monthly/Annual options but no annual discount percentage is stated.

FreeFree

Free Forever, not a trial, no credit card required, Website analytics, Competitor insights, Keyword rank tracking, SEO health monitoring, AI-powered assistant, On-demand page scans, Unlimited team members, GDPR Compliant / Privacy first analytics, Unlimited websites per account, Access to OpenAI models, Email Support

50K events/mo, 10 keywords updated weekly, 1 competitor updated daily, 25 pages crawled daily, 25 AI chats/mo

Lytical Lyte$29/mo

Everything in Free plan, Up to 250,000 website events per month, Track up to 2 rivals, Up to 50 keywords, Complete technical SEO audits up to 75 pages daily, 200 AI chats/automations per month, Premium AI models - Claude, Gemini, & Grok, Access to all integrations

Up to 250,000 website events/month, up to 2 competitors, up to 50 keywords, whole site daily audit up to 75 pages, 200 AI chats/mo

Lytical Pro$99/mo

Everything in Lyte plan, Up to 1 million website events, Track up to 4 rivals, Up to 100 keywords, Complete technical SEO audits up to 150 pages daily, AI analyst on demand, Access to Lytical API, Uptime monitoring, Onboarding calls, In-app Chat Support

Up to 1 million website events, up to 4 competitors, up to 100 keywords, whole site daily audit up to 150 pages

Lytical CustomQuote

Contact sales for quote-based pricing

Custom event, keyword, competitor, and page scan limits