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Mailchimp

Email & SMS marketing minus the learning curve·mailchimp.com

Mailchimp is a marketing automation platform that provides email marketing, SMS marketing, audience segmentation, AI-driven tools, and automated workflows for businesses to grow engagement and sales. It offers an all-in-one platform combining campaign creation, landing pages, signup forms, CRM/segmentation, analytics, and 300+ integrations. Paid plans add SMS marketing, advanced automation, A/B testing, predictive segmentation, and priority support.

What it's for

Send personalized email campaignsSend SMS and MMS marketing campaignsBuild automated marketing workflows (welcome series, purchase follow-ups, win-back campaigns)Create landing pagesBuild signup/popup forms to grow contact listsRun customer surveysSegment audiences and use behavioral targetingManage a marketing CRMRun retargeting adsSend transactional emailsTrack campaign analytics and reportingGenerate marketing copy and subject lines with AIPredict audience demographicsSchedule and run social media/ad campaigns

Features 24

300+ email templates
A/B testing
Audience segmentation
Behavioral targeting
Content Studio for creative assets
Customer surveys
Drag-and-drop email builder
Dynamic content personalization
Email marketing campaigns
Generative AI copywriting
Landing page builder
Marketing automation flows
Marketing CRM
Marketing reports and analytics
Predictive demographics
Retargeting ads
Send time optimization
Signup/popup forms
Smart recommendations
SMS marketing (add-on)
Subject line helper
Tags & customer profiles
Transactional emails
Webhooks

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, Spanish, French, Portuguese, German, Italian

Forsmall businesses

CompanyMailchimp · 2001

Integrations

ShopifyWooCommerceCanvaZapierSquareWixSquarespaceStripeSalesforceLinkedInWordPressFacebookQuickBooks OnlineMeta Lead AdsGravity FormsLightspeedCalendlyMakeGoogle AnalyticsInstagram

Complianceself-reported

SOC 2ISO 27001GDPREU-U.S. Data Privacy Framework

Resources

Pricing

Displayed prices scale with number of contacts selected; the figures shown here are the lowest-tier 'starts at' prices. Free plan limited to 250 contacts. Custom pricing is available for larger contact lists via sales contact. SMS/MMS pricing varies and is billed separately as credits.

FreeFree

Under 250 contacts it's free; core features for early growth

Limit of 250 contacts; max of 500 email sends/month or 250/day; 1 Audience; 1 Seat; email support for first 30 days

Essentials$13/mo

Price shown as 'starts at' and varies with number of contacts; 14-day free trial available

3 Seats; 3 Audiences; monthly email sends up to 10X contacts; 2 Roles

Standard$20/mo

Price shown as 'starts at' and varies with number of contacts; 15% off for 10,000+ contacts for first 12 months; 14-day free trial available

5 Seats; 5 Audiences; sends up to 6,000 emails/month (up to 12X contacts); 4 Roles

Premium$350/mo

Price shown as 'starts at' and varies with number of contacts; 15% off for 10,000+ contacts for first 12 months; custom pricing available for larger contact lists via sales

Unlimited users; unlimited audiences; sends up to 150,000 emails/month (up to 15X contacts); 5 Roles

Businesses with 10,000+ contacts can save 15% on Standard or Premium plans for the first 12 months