Mailsoftly is an email marketing and automation platform that helps businesses grow their audience, improve email deliverability, and personalize campaigns at scale. It offers campaign creation, visual marketing automation, contact segmentation, sign-up forms, landing pages, and built-in deliverability tooling (SPF/DKIM/DMARC authentication, spam checks, IP warm-up). The platform also supports SMS and WhatsApp campaigns, reporting/analytics, and an API/webhooks with an MCP server for AI-tool integration.
What it's for
Features 21
- A/B testing of subject lines and content
- AI email generator
- AI-generated Brand Kit from a website URL
- AI-suggested audience insights
- Contact management and tagging
- Dedicated IP pools
- Drag-and-drop / rich-text / HTML email editor
- Dynamic audience segmentation
- Email authentication (SPF, DKIM, DMARC) with guided DNS setup
- Email automation / drip sequences
- Email template library
- Gradual sending / list warm-up
- Landing pages with built-in signup form
- Preference center for subscribers
- Reporting and analytics (opens, clicks, bounces, per-recipient activity)
- REST API, webhooks, and MCP server for AI tools
- Sign-up forms and popups
- SMS marketing
- Spam and delivery scoring before sending
- Visual marketing automation builder
- WhatsApp campaigns
At a glance
Integrations
Complianceself-reported
Resources
Pricing
Two rates per paid plan: a monthly-billing rate and a lower annual-billing (per-month) rate (~20% discount), e.g. Basic $49/mo vs $39/mo billed annually, Business $99/mo vs $79/mo billed annually, Premium $199/mo vs $159/mo billed annually. Enterprise is custom/quote-based. Annual plans include free onboarding sessions; onboarding not offered on monthly billing.
Free forever, no credit card required.
500 contacts, 2,000 sends/month, 1 user
Everything in Free, Import/export contacts, Notes & follow-up activities, Basic email scheduling, Tag management, Remove Mailsoftly branding, Forms & landing pages, 1 domain authentication, 24/7 system support
5,000 contacts, 40,000 sends/month, 1 user
Most popular plan.
15,000 contacts, 150,000 sends/month, 3 users
Everything in Business, Behavioral targeting, Advanced personalization, Advanced segmentation, Dedicated IP pools, Newsletter planner, API access & webhooks, Advanced automation, Generative AI, Video conference support, Multi-domain management, 4 onboarding sessions (annual plans only)
30,000 contacts, 300,000 sends/month, 5 users
Custom/quote-based pricing; request a demo.
30k+ contacts, tailored sends and users
Billing yearly instead of monthly saves 20%.
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