Metricool is unclaimed —

Metricool

Everything flows better when your content, data, and team are all in the same tab·metricool.com

Metricool is a social media management and analytics platform for individuals, creators, agencies, and brands. It lets users plan, schedule, and auto-publish content across major social networks, analyze performance and competitors, generate automated reports, manage inbox messages, and run paid ad campaigns from a single dashboard. It also includes a link-in-bio tool (SmartLinks) and a DM automation feature (Flows) that turns social interactions into customers.

What it's for

Scheduling and auto-publishing social media posts across networksAnalyzing social media and ad account performanceManaging paid ad campaigns across Google, Facebook, and TikTokGenerating automated PDF/PowerPoint reportsTracking competitor social media performanceTracking hashtag performanceManaging comments, DMs, and mentions from a unified inboxCreating and tracking link-in-bio pagesAutomating DM responses to turn interactions into customersCollaborating with teams and clients via approval workflows

Features 20

AI social media post generator for captions and content ideas
AI-powered report builder (Metricool Studio)
Auto-publishing across connected social networks
Automated reports exportable as PDF or PowerPoint
Best time to post recommendations
Campaign dashboards for organic and paid campaigns
Competitor tracking and benchmarking
Flows DM automation to convert interactions into customers
Hashtag tracker
Looker Studio connector for custom reporting
MCP server for Claude to schedule posts via chat interface
Media library / content bank
Metricool API access
Mobile apps for iOS and Android
Post approval workflow for teams and agencies
SmartLinks link-in-bio tool with real-time tracking
Social media inbox for comments, DMs, and mentions
Unified analytics dashboard for social profiles and ad accounts
Unified management of Google, Facebook, and TikTok ad campaigns
Visual content calendar/planner with drag-and-drop scheduling

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb, iOS, Android

LanguagesEnglish, Spanish, French, German, Italian, Dutch, Portuguese

ForMarketing agencies, Small & medium businesses, Education & academic institutions, Real estate professionals

CompanyMetricool · 2014

Integrations

InstagramTikTokYouTubeFacebookX (Twitter)LinkedInThreadsBlueskyPinterestTwitchGoogle Business ProfileGoogle AdsFacebook AdsTikTok AdsZapierMakeGoogle DriveCanvaAdobe ExpressLooker StudioClaudeChatGPTGoogle Tag ManagerWixSquareSpaceSitioSimple

Pricing

Prices are also shown in EUR (e.g. Starter from €16-20/month, Advanced from €43-54/month). Listed prices exclude applicable VAT. Paid plan prices scale with the number of brands managed. Unlimited content publishing may be limited by Metricool's Fair Use Policy.

FreeFree

Free forever, no trial limit stated

Manage 1 brand; schedule up to 20 posts per month; analyze 5 competitor profiles; access 30 days of analytics

Starter$25/mo

Everything in Free, Manage up to 10 brands, Unlimited content publishing*, Analyze up to 100 competitors, Access to X add-on, Access to Advanced Analytics add-on, LinkedIn connection, Limited access to Campaign Dashboards and Metricool Studio, PDF and PPT reports, Multiple link-in-bio, Analytics with unlimited history, Access to Flows, Google Drive and Canva integration

Manage up to 10 brands; unlimited content publishing (subject to Fair Use Policy); analyze up to 100 competitors

Advanced$67/mo

Everything in Free and Starter, Manage up to 50 brands, Team and client management, Role management, Post approval system, Complete Twitter/X analytics, Customizable report templates, Looker Studio connector, Metricool API (Zapier, Make, and MCP)

Manage up to 50 brands

CustomQuote

Quote-based, contact sales

Custom number of brands

Save up to 24% with annual billing