Optibase is unclaimed —

Optibase

One platform to test, measure, and understand·optibase.io

Optibase is a no-code A/B testing, heatmaps, and personalization platform for marketing teams using Webflow, WordPress, and other page builders. It lets teams run A/B tests, split URL tests, and multivariate tests, track conversions, and record user sessions without writing code. The platform also offers audience segmentation, personalization rules, and built-in analytics reporting. Optibase is used by thousands of teams and agencies and holds a 4.6 out of 5 rating on G2.

What it's for

Running A/B tests on website pagesSplit URL testing of full pages or funnelsMultivariate testing of multiple page elementsPersonalizing content by audience, location, device, or traffic sourceTracking clicks, form submits, page views, and custom eventsViewing heatmaps of user clicks and scrollingWatching session recordings to analyze user behaviorRunning experiments across multiple client sites (agencies)

Features 20

A/B testing
Active Variants API and server-to-server conversion endpoint
AI traffic split
Analytics dashboard
Audience segmentation (location, device, traffic source)
Bayesian statistics engine (Probability to Be Best)
Conversion tracking
Cross-domain testing
CSV data export
Geo and screen-size restrictions
Heatmaps
MCP server for AI-based test analysis
Multivariate testing
No-flicker variant delivery
Personalization by audience segment
Scheduled tests
Shared results
Split URL testing
Test snapshots
User session recordings

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Formarketing teams, growth teams, agencies, SaaS founders, startups, enterprise teams

CompanyFlowout

Integrations

WebflowWordPressElementorDiviBricksOxygenBreakdanceGutenbergGoogle Analytics 4MixpanelAmplitudePostHogStripeBigQueryGoogle Tag ManagerHubSpotSegmentCalendly

Complianceself-reported

GDPR

Resources

Pricing

Enterprise tiers are billed annually only, priced by monthly tested-user volume (250k to 2M+), starting at $3,580/year; contact sales for a quote.

FreeFree

No credit card required to sign up.

10,000 tested users per month; only one active test at a time on the free plan

Basic$79/mo

Annual billing: $66/mo, billed as $790/year (2 months free vs monthly).

20,000 tested users per month

Business$159/mo

Annual billing: $132/mo, billed as $1,590/year.

50,000 tested users per month

Professional$319/mo

Annual billing: $266/mo, billed as $3,190/year.

120,000 tested users per month

EnterpriseQuote

Contact sales / schedule a demo for enterprise plans.

Tailored tested-user quotas for high-traffic or multi-site teams