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Plausible Analytics

Simple, privacy-friendly Google Analytics alternative·plausible.io

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Plausible Analytics is a lightweight, open-source web analytics tool that provides a single-page dashboard of essential site metrics without using cookies or collecting personal data. It tracks scroll depth, AI-tool traffic, SEO performance, campaigns, goals, funnels and revenue, and is hosted entirely on EU-owned infrastructure. The product is offered as a hosted subscription service and also has a self-hosted Community Edition.

What it's for

Migrating away from Google Analytics/GA4Monitoring traffic from AI tools like ChatGPT, Perplexity, or ClaudeAnalyzing SEO performance via Search Console integrationMeasuring paid ads and UTM campaignsTracking ecommerce revenue attributionTracking file downloads, form completions, and external link clicks as goalsAnalyzing funnels and user journeysReal-time traffic monitoringWhite-labeled/embedded analytics dashboards for agencies

Features 20

  • AI tool traffic monitoring (ChatGPT, Perplexity, Claude, etc.)
  • Automatic scroll depth tracking
  • Built-in bot filtering
  • Codeless goals and revenue tracking
  • Consolidated multi-site view
  • Custom Properties
  • Ecommerce revenue attribution
  • Funnels and user journey analysis
  • Google Analytics historical data import
  • Lightweight tracking script
  • Managed Proxy to bypass ad blockers
  • No cookie banners required
  • Real-time dashboard updating every 30 seconds
  • Search Console integration for SEO performance
  • Shared links and embedded dashboards
  • Single Sign-On (SSO, SAML 2.0)
  • Single-page analytics dashboard
  • Stats API access
  • Team management with roles (Viewer, Editor, Admin, Billing, Owner)
  • UTM campaign and paid ads tracking with automatic channel grouping

At a glance

free trialopen sourceself-hostableAPI
TypeWeb app
DeploymentHybrid
PlatformsWeb
ForEcommerce, SaaS, Agencies, Creators & publishers, White-label analytics providers, Enterprise
CompanyPlausible · 2018

Integrations

Google AnalyticsGoogle Search ConsoleGoogle Tag ManagerWordPressShopifyWebflowSquarespaceWixNext.jsGhostHugoGoogle Looker StudioSlackOktaMicrosoft Entra

Complianceself-reported

GDPRCCPAPECR

Resources

Pricing

Prices shown are the base rate at up to 10k monthly pageviews; the plan price increases with pageview volume up to 10M+ pageviews via a slider. Enterprise pricing is custom/quote-based.

Starter$9/mo

Price scales with monthly pageview volume (slider from 10k up to 10M+); base price shown is for up to 10k monthly pageviews.

Up to 10k monthly pageviews, one site, 3 years of data retention

Growth$14/mo

Everything in Starter, Up to 3 sites, Up to 3 team members, Team Management, Shared Links, Embedded Dashboards, Shared Segments, Shared Annotations

Up to 10k monthly pageviews, up to 3 sites, up to 3 team members

Business$19/mo

Everything in Growth, Up to 10 sites, Up to 10 team members, 5 years of data retention, Custom Properties, Stats API (600 requests per hour), Data Studio Connector, Ecommerce revenue attribution, Funnels and user journeys, Consolidated View

Up to 10k monthly pageviews, up to 10 sites, up to 10 team members, 5 years of data retention

EnterpriseQuote

Custom quote; contact sales.

10+ sites, 10+ team members, custom pricing

Last checked 20 days ago·