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Principle

Animate Your Ideas, Design Better Apps·principleformac.com

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Principle is a native macOS application for designing animated and interactive user interfaces for web, mobile, and desktop. It lets designers create multi-screen app flows, custom interactions, and animations using a timeline-based interface. Users can import designs from Figma or Sketch, share prototypes to the web with a single click, and export videos or gifs of their interactions.

What it's for

Designing the flow of a multi-screen appDesigning new interactions and animationsPrototyping to communicate design ideas to engineering teamsSharing interactive prototypes with others via the webRecording design interactions as video or gif for sharing

Features 16

  • Components for creating and editing reusable elements
  • Custom animation mappings
  • Device presets and custom artboard sizes for mobile, web, and desktop design
  • Drivers with driver sources, driven properties, and driver keyframes
  • Export interactive page as a standalone HTML file
  • Free-form interaction design without pre-defined transitions
  • Hover events and mouse wheel scrolling support for web/desktop prototypes
  • Import designs from Figma or Sketch with intelligent re-import merging
  • Keyframes, easing curves, and springs for custom animations
  • Layer flattening handling on import
  • Multi-screen artboard design with bird's-eye overview
  • Native macOS app with Full-screen mode, Retina interface, and Auto Save
  • Principle Mirror
  • Record feature to export video or animated gif of interactions
  • Share to Web: one-click sharing viewable on Windows, Linux, macOS, Android, and iOS
  • Timeline-based animation editor

At a glance

free trial
TypeDesktop app
DeploymentInstalled (local)
PlatformsmacOS
Fordesigners, design teams

Integrations

FigmaSketch

Resources

Pricing

Principle is sold as a one-time license for $129 per computer, renewable for $99 per computer per year to keep receiving new features. Additional seats can be added at pricing available on request.

LicenseQuote

One-time purchase of $129 per computer.

Includes all new features released within a year of purchase; after that, new features require renewal to use

Last checked 24 days ago·