ProductGo is unclaimed —

ProductGo

Agile User Story Map, Roadmap & Persona for Jira·userstorymap.io

ProductGo is an Atlassian Marketplace app that adds AI-powered user story mapping, advanced roadmaps, Kanban boards, portfolio boards, and user personas to Jira. It lets Product Owners and teams visualize backlogs, plan releases and sprints, and manage multi-project portfolios directly connected to Jira issues. A companion integration embeds interactive story maps and roadmaps into Confluence pages for stakeholder alignment.

What it's for

Visualizing user story maps with a 4-level hierarchyBacklog refinement and groomingRelease and sprint planning via drag-and-dropBuilding interactive product roadmaps with timeline trackingCross-project portfolio managementCreating and managing user personas linked to story goalsEmbedding story maps and roadmaps into Confluence pages for stakeholdersMulti-project Kanban board management

Features 16

4-level story hierarchy user story mapping
Advanced Kanban boards with custom columns and swimlanes
Advanced Personas linked to story map goals
AI-driven story generation and breakdown suggestions
Automatic two-way date synchronization on roadmaps
Built-in statistics to spot workflow bottlenecks
Color-highlight cards
Customizable release, sprint, and no-swimlane views
Drag-and-drop persona templates
Drag-and-drop story planning into releases/sprints
Filter-based views
Interactive roadmap timelines with milestone and dependency tracking
Multi-project/portfolio overview map
Portfolio Board for cross-initiative, multi-project visibility
Public sharing links for story maps
User Story Map for Confluence embedding

At a glance

free tierfree trialself-hostable

TypePlugin / add-on

DeploymentHybrid

PlatformsWeb

ForProduct Owners, product management teams, software development teams, UX designers, marketing teams, Agile teams

CompanyDevSamurai

Integrations

JiraJira CloudJira Data CenterJira ServerConfluenceAtlassian Marketplace

Resources

Docs

Pricing

Cloud pricing is tiered per user count (free under 10 users; from $1.50/user/month down to $0.05/user/month at higher tiers). Data Center pricing is an annual license fee that scales by team size, from $500/year (up to 50 users) to $3,000/year (up to 3,000 users), and can only be purchased yearly. A 30-day free trial with no credit card required is offered.

Cloud (Free)Free

Always free for Jira Cloud instances with under 10 users.

Up to 10 users (flat fee)

CloudQuote

Billed based on Jira user-count tier per Atlassian marketplace pricing policy.

Tiered pricing scales with number of users, from 11 up to 35,000

Data CenterQuote

Data Center and Server licenses can only be purchased yearly; evaluation can be extended up to 5 times.

Purchased on an annual basis only; price scales with team size up to 3,000 users