Reform is unclaimed —

Reform

The only conversion-focused form builder to help you maximize lead quality and quantity.·reform.app

Reform is a no-code, conversion-focused form builder built for B2B and SaaS lead generation. It lets teams create multi-step forms with conditional routing, qualify and enrich leads, prevent spam, and capture abandoned submissions. Forms can be embedded via iframe, web component, or headless integration and sync data to CRMs and marketing tools through native integrations, webhooks, and APIs. It also includes A/B testing and real-time analytics for continuous conversion optimization.

What it's for

Lead generation funnelsDemo request formsCustomer feedback surveysCustomer intake formsEarly access/waitlist captureFeature request collectionSaaS onboarding surveysProduct-market fit surveysLeave request formsPodcast listener surveysSuggestion boxesPricing sensitivity research (Van Westendorp)

Features 18

A/B testing
Abandoned submission capture
Accessible forms
Conditional logic and lead routing
CRM & marketing automation sync with custom mapping and duplicate handling
Custom 'Thank you' pages and redirects
Custom CSS & JavaScript
File upload and embed block types
Iframe, web component, and headless embedding
Lead enrichment
Multi-step forms
No-code brand customization
Real-time analytics
Real-time email validation
Save/resume progress (Finish Later)
Spam prevention with reCAPTCHA
Team access & collaboration
Webhooks & APIs

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

ForB2B and SaaS teams, marketers, early-stage startups and SMBs, scaling GTM teams

CompanyFunnelEnvy

Integrations

ZapierGoogle AnalyticsSlackCloseConvertKitKitGoogle SheetsWebhooksHubSpotSalesforceMarketoNotion

Complianceself-reported

Data Privacy Framework

Resources

Docs

Pricing

Pro Plan offers a 14-day free trial requiring a credit card; account is auto-charged for Pro if not cancelled in time. Free Plan requires no credit card but cannot publish live forms.

Free planFree

No credit card required to sign up

No access to integrations or advanced features; forms cannot be published or used live without a paid plan

Basic plan$15/mo

Annual billing lists $150/yr, originally $180/yr, saving 16%

Unlimited form responses; basic integrations only

Pro plan$35/mo

14-day free trial available; a credit card is required to start the trial and the account is automatically charged for the Pro Plan if not cancelled before the trial ends. Annual billing lists $350/yr, originally $420/yr, saving 16%.

Includes everything in Basic plus advanced features for scaling GTM teams

Save 16% with yearly billing (2 months free): Basic $150/yr vs $180, Pro $350/yr vs $420