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Semrush

Your Unfair Advantage for Growing Brand Visibility·semrush.com

$139–$549/mo · Free plan See pricing ↓

Semrush is a brand visibility management SaaS platform that helps marketers audit, optimize, and measure performance across SEO, AI search, content marketing, competitive research, local, social, and paid media. It is powered by a proprietary search dataset including billions of keywords, backlinks, and domain profiles built over 17 years of web crawling. The platform offers modular toolkits (SEO, AI Visibility, Content, Local, Social, Advertising, AI PR, Traffic & Market) that customers can combine into their own stack.

What it's for

Grow search visibilityGet recommended by AIResearch your marketConnect with local customersCreate engaging contentFix technical site issuesGrow off-site authorityBuild client strategies

Features 16

AI Visibility tracking (AI Visibility Score, prompt tracking, sentiment, Share of Voice)
Backlink analytics and link building
Competitor analysis and Organic Rankings
Content optimization and SEO Brief Generator
Domain Overview
Keyword research (Keyword Magic Tool)
Keyword Strategy Builder
Local SEO management (Google Business Profile, Map Rank Tracker)
Position Tracking / rank tracking across Google, AI Overviews, devices and locations
PPC and advertising research
Prompt Research
Semrush API for custom tools and workflows
Semrush MCP to connect data into AI assistants
Site Audit / technical SEO audits
Social media scheduling, publishing and analytics
White-label reporting with third-party integrations

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, Deutsch, Español, Français, Italiano, Nederlands, Polski, Português (Brasil), Svenska, Tiếng Việt, Türkçe, 中文, 日本語, 한국어

ForEnterprise, Mid-market, Small teams, Solopreneurs, Freelancers, Agencies, Business Owner, Agency Owner, SEO Specialist, Content Marketer, Full-Stack Growth Marketers

CompanySemrush Holdings

Integrations

ChatGPTGoogle Search ConsoleGoogle AnalyticsLovable

Resources

Docs

Pricing

Advanced plan can also be subscribed to via a custom plan option. Prices shown in USD ('dollars monthly').

SEO$139/mo

For beginners and individual projects

5 websites to monitor, 500 keywords to track daily

Starter$199/mo

SEO + AI Search, for those beginning their SEO and AI visibility journeys

5 websites to monitor, 500 keywords to track daily, 50 prompts to track daily, 1 domain for AI brand performance, 300 AI visibility reports per day

Pro+$299/mo

SEO + AI Search, for growing brands looking to scale

15 websites to monitor, 1,500 keywords to track daily, 100 prompts to track daily

Advanced$549/mo

For those who need maximum power — including API access, insights, and automation

40 websites to monitor, 5,000 keywords to track daily, 200 prompts to track daily

FreeFree

For trying out the platform. No credit card required.

1 demo project, 10 reports per day across all vital tools

Save up to 17% when billed annually

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