Semrush
Your Unfair Advantage for Growing Brand Visibility·semrush.com
Semrush is a brand visibility management SaaS platform that helps marketers audit, optimize, and measure performance across SEO, AI search, content marketing, competitive research, local, social, and paid media. It is powered by a proprietary search dataset including billions of keywords, backlinks, and domain profiles built over 17 years of web crawling. The platform offers modular toolkits (SEO, AI Visibility, Content, Local, Social, Advertising, AI PR, Traffic & Market) that customers can combine into their own stack.
What it's for
Features 16
- AI Visibility tracking (AI Visibility Score, prompt tracking, sentiment, Share of Voice)
- Backlink analytics and link building
- Competitor analysis and Organic Rankings
- Content optimization and SEO Brief Generator
- Domain Overview
- Keyword research (Keyword Magic Tool)
- Keyword Strategy Builder
- Local SEO management (Google Business Profile, Map Rank Tracker)
- Position Tracking / rank tracking across Google, AI Overviews, devices and locations
- PPC and advertising research
- Prompt Research
- Semrush API for custom tools and workflows
- Semrush MCP to connect data into AI assistants
- Site Audit / technical SEO audits
- Social media scheduling, publishing and analytics
- White-label reporting with third-party integrations
At a glance
Integrations
Resources
Pricing
Advanced plan can also be subscribed to via a custom plan option. Prices shown in USD ('dollars monthly').
For beginners and individual projects
5 websites to monitor, 500 keywords to track daily
SEO + AI Search, for those beginning their SEO and AI visibility journeys
5 websites to monitor, 500 keywords to track daily, 50 prompts to track daily, 1 domain for AI brand performance, 300 AI visibility reports per day
SEO + AI Search, for growing brands looking to scale
15 websites to monitor, 1,500 keywords to track daily, 100 prompts to track daily
For those who need maximum power — including API access, insights, and automation
40 websites to monitor, 5,000 keywords to track daily, 200 prompts to track daily
For trying out the platform. No credit card required.
1 demo project, 10 reports per day across all vital tools
Save up to 17% when billed annually