SeoTools for Excel is unclaimed —

SeoTools for Excel

SEO tools plugin & API connectors for Excel·seotoolsforexcel.com

SeoTools for Excel is a Windows add-in for Microsoft Excel that adds more than 100 worksheet functions and a library of API connectors for SEO, marketing, and general web data work. It supports on-page SEO analysis (e.g. HtmlTitle, HtmlH1, HtmlMetaDescription), off-page backlink checking, and integrations with services like Google Analytics and Majestic. Users can also build custom Connectors to pull data from external APIs, and combine functions into a web crawler called Spider.

What it's for

On-page SEO analysis of web pagesOff-page SEO and backlink verificationBuilding automated SEO reports and dashboards in ExcelCrawling websites using the Spider tool built from ConnectorsBuilding custom API Connectors to integrate external servicesAnalyzing backlink profiles via Majestic integrationBuilding automated KPI reports via Google Analytics integration

Features 18

100+ SEO and marketing worksheet functions for Excel
API Connectors library for third-party services
Auto-Updater for automatic version upgrades
Backlink checking function (CheckBackLink)
Convert Formulas to Values tool
Custom Connector builder using an XML format
Domain and Whois functions (DomainAge, Whois, IsDomainRegistered)
Error management settings for formula error handling
HttpSettings configuration for controlling content fetching
Keyword density analysis
On-page SEO functions (HtmlTitle, HtmlMetaDescription, HtmlH1, HtmlH2, HtmlH3, HtmlCanonical)
Page caching to speed up repeated data collection
SeoTools.config.xml for broad configuration control
Spider web crawler built from Connectors
String and text manipulation functions (RegexpFind, SpinText, StringSplit)
Support for XPath, regular expressions, and JSON parsing in formulas
VBA integration for combining code with SeoTools functions
Word count and link count functions

At a glance

free tier

TypePlugin / add-on

DeploymentInstalled (local)

PlatformsWindows

ForSEO professionals, growth marketers, online marketers

CompanyBosma Interactive AB

Integrations

Google AnalyticsGoogle Analytics 4MajesticGoogle SheetsGoogle Search IndexingGoogle SuggestLinkedInBing Webmaster ToolsBing AdsBing MapsDataForSEOBuiltWithWatsonAdvanced Web RankingEbay Browse APIYahoo FinanceTwitterChatGPT

Resources

Docs

Pricing

Exact pricing for the paid Pro licence is not publicly listed; see the purchase page for details.

FreeFree

Free tier of the plugin, exact feature limits not specified.

ProQuote

Paid Pro licence; exact price not shown, available on the purchase page.