Snapchat is a communication and social platform that lets users chat, send Snaps, and make video calls with friends, and watch Stories and Spotlight content, accessible from a computer or via download of the mobile app. It offers creative tools like Lenses and a personal Map feature, plus a paid Snapchat+ offering. The company also provides Snapchat Ads, a business advertising platform for reaching Gen Z and Millennial audiences with full-screen ad formats, targeting, and performance measurement tools like Snap Pixel and Conversions API.
What it's for
Features 16
- Ad performance measurement and reporting
- Ads Manager for businesses
- Chat messaging
- Conversions API
- Developer platform / Playcanvas
- Full-screen 9:16 ad formats
- Lens Studio for creators
- Lenses (AR effects)
- Snap (photo/video) sending
- Snap Map
- Snap Pixel for conversion tracking
- Snapchat+ subscription offering
- Spectacles hardware ecosystem
- Spotlight content feed
- Stories
- Video calling
At a glance
Pricing
No consumer pricing is stated; Snapchat+ is mentioned by name but no price is given. The business/ads page (forbusiness.snapchat.com) markets Snapchat Ads without listing specific price tiers — it appears to be quote/performance based.
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