Substack is a publishing platform that lets writers, podcasters, and video creators publish newsletters, posts, podcasts, and live video, build a subscriber base, and monetize their work through paid subscriptions. It combines editing, email delivery, podcast and video hosting, community chat, discovery/recommendation tools, and analytics in one workflow. Creators keep their subscriber list and can export their data, and pricing for readers is set by each individual creator rather than by Substack.
What it's for
Features 19
- AI-generated text-to-speech audio narration with six built-in voices
- Apple In-App Purchase support for iOS subscriptions
- Automatic video distribution to YouTube and LinkedIn
- Built-in discovery network with recommendations, leaderboards, and an explore page
- CSV subscriber import/export and migration from other platforms
- Embeddable subscribe widget for external websites
- Gift subscriptions and group/organizational subscriptions with per-seat pricing
- Legal support for publishers via Substack Defender
- Multi-currency localized pricing via Stripe
- Native podcast hosting with automatic RSS distribution to Apple Podcasts and Spotify
- Native video hosting and live streaming with real-time chat
- Notes short-form social feed integrated with the publishing platform
- Paywall insertion to gate content for paid subscribers
- Post scheduling, autosave drafts, and version history
- Publication chat, threaded comments, and direct messaging
- Rich text editor for long-form articles, newsletters, and static pages
- Stripe-based payments supporting monthly/annual billing, founding member tiers, and coupons
- Subscriber analytics covering growth, retention, email performance, and revenue
- Video clipping tool and AI-assisted clip generation from recorded streams
At a glance
Integrations
Resources
Pricing
Substack is free to start and free to leave, with no platform fees or tiers. Substack only earns money when a creator starts earning: it takes 10% of subscription revenue, with writers keeping 90% minus credit card fees. Creators set their own subscriber prices (examples on the site: $5, $7, $10, $15, $30, $75/month). Creators can also offer free trials, coupons, gift subscriptions, and group/organizational subscriptions to their own readers.
Substack does not charge creators to use the platform; once a creator earns subscription revenue, Substack takes 10% of that revenue (creators keep 90%, minus credit card/payment processing fees). Readers' subscription prices are set individually by each creator (e.g., $5, $7, $10, $15, $30, $75/month examples given).
No platform fees, no tiers, no contracts to start publishing
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