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whatifi

"What If" Scenarios and Strategic Planning for SMBs·whatifi.io

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whatifi is a desktop-only, cloud-based platform that helps founders, CFOs and finance teams visually build and share cash flow forecasts and financial 'what if' scenarios without spreadsheets or formulas. It connects pre-built business-logic 'Events' to model outcomes such as runway, staffing, capacity and profit, letting teams compare multiple scenarios interactively in real time. It also integrates with accounting and data tools such as QuickBooks, Xero, Excel, Google Sheets and Plaid to pull in real financial data.

What it's for

Build cash flow forecasts and financial modelsSimulate runway, staffing, capacity and profit scenariosCompare multiple business outcomes in real timeShare interactive scenario plans with clients and investorsSet and track KPIs and goals tied to scenariosRaise funding by modeling and presenting financial scenarios to investorsForecast project timelines and resource/artist allocation for production studios

Features 16

  • 30+ (homepage) / 50+ (features page) pre-built business logic 'Events'
  • Alerts and notifications
  • API integrations
  • Capacity and Staffing Module for resource/utilization scenarios
  • Chart of Accounts import to speed up modelling
  • Cloud-based scenario storage
  • Custom dynamic reporting and export to Excel
  • Custom Event creation for niche use cases
  • Decision-tree-like, step-by-step calculation builder
  • Direct linking to Excel or Google Sheets
  • Goal and KPI tracking at multiple decision points
  • Interactive scenario sharing with teams, clients and investors
  • Pre-built and custom templates for rapid modeling
  • Real-time comparison of multiple 'what if' scenarios
  • Single unified dashboard for managing multiple clients
  • Visual drag-and-connect scenario builder

At a glance

free tierAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
ForFounders, Financial decision-makers, Fractional CFOs, SMBs, Startups, In-house finance teams, CFO agencies

Integrations

Google MapsXeroGoogle SheetsExcelNetsuiteFreshbooksPlaidQuickBooksOpenAIRailzYahoo Finance

Resources

Pricing

A limited-time 'Early-Stage Startup Starter Plan' is advertised on the pricing page at $20/month (all Solo Business features for one year), while the FAQ on the same page describes a 'Startup Starter' package at $50/month for one year that then rolls over into a standard Solo Business account — the two stated prices conflict. A one-time setup service to pre-build an initial model is also offered, typically priced between $300 and $500 depending on complexity, separate from the subscription plans.

Preview PlanFree

Perfect for basic scenario simulations and getting to know whatifi.

Up to three Scenarios; 1-yr Scenario Limit; 25 Events per Scenario Limit; No access to PRO Events or Modules

Solo Business$125/user/mo

Ideal for a founder, single owner or an in-house CFO. User options: 1 User, 2-10 Users, Unlimited Users.

PRO Events and Modules are extra

Agency$1000/mo

Page text is inconsistent on included client accounts: intro text says 'Get started with 4 client accounts' while the includes list says '5 client accounts'. Additional client accounts cost $150/month each. User options: 1 User, 2-10 Users, Unlimited Users.

Includes a set number of client accounts; additional accounts billed separately

Enterprise$5000/mo

Starting price for a custom, contact-based solution.

20+ Team Members per month; custom solution above the starting price

10% discount if you pay for a year upfront (optional).

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