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ActiveCampaign

Marketing automation for any business·activecampaign.com

ActiveCampaign is a cloud-based marketing and sales automation platform that combines email marketing, SMS, WhatsApp messaging, and a built-in CRM. Its Active Intelligence AI agents help create and manage campaigns across channels using data-driven insights and brand context. The platform supports multi-step marketing automation, sales pipeline management, landing pages, and connects with over 1,000 third-party apps. It serves more than 180,000 businesses of varying sizes.

What it's for

Building multi-step marketing automationsSending personalized email campaigns and newslettersAutomating SMS marketing messagesAutomating WhatsApp messaging and chat conversationsManaging sales pipelines and deals via CRMCreating landing pagesTracking site visits and link clicksLead scoringEcommerce marketing automationMigrating marketing assets from other platforms (e.g., Mailchimp)

Features 20

A/B testing for campaigns and automations
AI image generation
AI-powered campaign builder and content generation (Active Intelligence)
Attribution and conversion tracking
Built-in CRM with contact profiles, custom fields, tags, and lists
Custom objects
Ecommerce integrations (Shopify, WooCommerce, Square, Stripe, BigCommerce)
Email marketing campaigns with drag-and-drop designer
Landing page builder
Lead scoring (via CRM add-on)
Marketing automation workflows with 950+ pre-built recipes
Predictive and conditional content
Prospecting and retargeting ads (Google, Facebook, LinkedIn)
REST API and App Studio for building custom integrations
Segmentation (standard to premium tiers depending on plan)
Single Sign-On (SSO)
Site and link tracking
SMS marketing automation
Transactional email
WhatsApp messaging automation with shared team inbox

At a glance

free trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesCzech, Dutch, English, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Brazilian Portuguese, Russian, Slovenian, Spanish, Danish, Finnish, Simplified Chinese, Turkish, Vietnamese

Forsmall-to-medium-sized businesses, agencies, marketers, developers

CompanyActiveCampaign · 2003

Integrations

SalesforceWixWordPressWebflowFacebookInstagramGoogle AdsGoogle SheetsCalendlySlackSquareTypeformZapierMakeShopifyWooCommerceStripeMindbodyClayAsanaMicrosoft DynamicsBigCommerceSquarespaceClaudeChatGPT

Complianceself-reported

GDPRSOC 2HIPAA

Resources

Pricing

Displayed plan prices depend on number of contacts and are generated via an interactive pricing calculator (shown as placeholders on the pricing page); only the Starter tier's starting price ($15/month for under 1,000 contacts) is stated in plain text. Separate WhatsApp-only (Core, Advanced, Premium) and combined Email+WhatsApp (Plus, Pro, Enterprise) pricing tracks also exist with their own feature sets, but no fixed prices are shown for them either.

Starter$15/mo

Entry-level plan for personalized email marketing campaigns.

1 user; 5 actions per automation; limited segmentation

PlusQuote

Exact price not publicly listed; depends on contact volume, quoted via custom plan builder.

1 user; 25 active goals

ProQuote

Exact price not publicly listed; depends on contact volume, quoted via custom plan builder.

3 users; 200 active goals

EnterpriseQuote

Top-tier plan for running email marketing at scale with enterprise-level support; price only available on request.

5 users; 200 active goals; dedicated account team

20% discount for non-profits with proof of non-profit status.