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Alterable

Stop sending static content to dynamic people·alterable.com

Alterable adds real-time, open-time content to emails, including countdown timers, dynamic products, personalized images, local maps, surveys, and scratchers. Content renders at the moment each recipient opens the email rather than when it was sent, so prices, stock levels, locations, and countdowns stay accurate. It works by embedding a platform-agnostic image tag or snippet into any ESP campaign, requiring no coding. The platform includes a visual builder, a no-code rules engine, and analytics.

What it's for

Flash sales and launches with a live countdown in every openBlack Friday and seasonal peaks with fixed-date timers and day-of imageryWinback and abandoned cart emails showing current products, prices, and stock at open timeLoyalty and milestone emails rendering each reader's points balance, tier, or birthday offerStore visits and local events with a map to the nearest location rendered from where the reader opens the emailGiveaways and quick feedback via scratch-and-win reveals and one-click polls inside the email

Features 19

A/B testing (Pro and Scale plans)
API access for products and content
Auto-hide sold-out products
Basic and advanced analytics
Bulk product import via CSV or REST API
Countdown timers with evergreen (per-recipient) or fixed-date deadlines
Deep links support
Dynamic images personalized with name, loyalty points, and purchase history at open-time
Dynamic products showing live stock levels and pricing per recipient
High-performance CDN delivery
Live inventory sync via webhooks
Local maps centered on the recipient's location at the moment of open
Localization support across 22 locales
Multi-currency and locale pricing rendering
No-code rules engine based on location, device, language, weather, temperature, time of day, date, momentum, and query parameters
One-click surveys (star, number, emoji ratings) rendered inside the email
Scratchers: scratch-and-win cards with hosted prize pages
Works with 50+ email platforms via a single image tag
Zapier integration (beta)

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Forgrowing teams, high-volume senders, businesses with large sending volume or unique business models

CompanyAlterable

Integrations

KlaviyoMailchimpHubSpotBrevoGetResponseConstant ContactOmnisendActiveCampaignAWeberCampaignerKitShopifyBigCommerceZapierStripeMapboxOpenStreetMap

Pricing

Overage impressions beyond a plan's included amount are billed at the plan's overage rate rather than causing a service interruption. Enterprise pricing is quote-based via sales contact.

EngageFree

Free forever, no credit card required.

10,000 impressions/mo

Pro$49/mo

Annual billing is $499/year instead of $588 billed monthly, a saving of $89.

500,000 impressions/mo

Scale$199/mo

Annual billing is $1,999/year instead of $2,388 billed monthly, a saving of $389.

2,500,000 impressions/mo

EnterpriseQuote

Contact sales; invoice billing available.

Large sending volume or unique business models