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Brandwave

Marketing Intelligence Platform for Every Channel·gobrandwave.com

Brandwave is a marketing intelligence platform that brings activity, spend, outcomes and brand signals from every marketing channel into one evidence-backed record. It covers creator marketing, broadcast, out-of-home, print, PR, events and podcasts, letting teams line up activity with performance, customer-reported attribution and brand signals like Share of Search over time. Users can query their marketing record in plain language via the dashboard, or through an HTTP API and MCP server that connect AI assistants such as Claude, ChatGPT and Copilot.

What it's for

Tracking creator/influencer marketing campaigns and performanceMeasuring broadcast, out-of-home, print, PR, events and podcast activityBringing marketing activity and spend together with outcomesTracking Share of Search and branded-search momentum against competitorsMapping customer-reported attribution ('how did you hear about us')Tracking promo codes, tagged links and referral sourcesRolling up spend into CPM and CPE efficiency metricsBenchmarking creators, campaigns and activities against peer/past performanceQuerying marketing history in plain language via AI assistantsBackfilling historical marketing data with AI assistance

Features 19

Alerts for stale data, missing expenses, budget pacing and engagement spikes
Broadcast (TV and radio) tracking with audience, daypart and network detail
Creator marketing tracking across Instagram, YouTube, TikTok, X, LinkedIn, Reddit
Cross-channel marketing activity tracking (creator, broadcast, out-of-home, print, PR, events, podcasts)
Customer-reported attribution normalization
Data confidence indicators (reported, entered, estimated)
Demo workspace for exploration before purchase
Events and podcast activity tracking
Full HTTP API access
GA4 success-metric selection and tracking
Out-of-home tracking (billboards, transit, street furniture, digital screens)
Peer and historical performance benchmarking
Plain-language querying of the marketing record
PR coverage tracking (online, print, syndicated)
Print tracking (newspapers, magazines, flyers) with circulation and distribution
Promo code, tagged link and referral source tracking
Remote MCP server for AI assistant integration
Share of Search and branded-search momentum tracking against competitors
Spend rollups with CPM and CPE efficiency metrics

At a glance

free trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish

Formarketing managers, CMOs, founders, marketing teams

CompanyThe Ordinary Company Limited

Integrations

ClaudeChatGPTMicrosoft CopilotGoogle Analytics 4Google Search ConsoleInstagramYouTubeTikTokXLinkedInReddit

Resources

Docs

Pricing

All paid plans are billed monthly and can be cancelled anytime. Every plan includes the same supported channels plus full API and MCP access; higher plans increase capacity limits (activities, creators, campaigns, connected accounts, markets, competitors) and support level. A custom plan is available for programs exceeding Scale's capacity, priced on request.

Starter$49/mo

First month free, then $49 USD/month. For focused programs building their first reliable marketing record.

Up to 200 tracked activities, 50 creators, 10 campaigns, 100 connected social accounts, 1 tracked brand performance market, 2 competitors per market

Growth$139/mo

Marked as 'Recommended' plan. For growing programs bringing more campaigns, creators and connected accounts into one record.

Up to 600 tracked activities, 150 creators, 30 campaigns, 300 connected social accounts, 2 tracked brand performance markets, 8 competitors per market

Scale$399/mo

For larger programs with higher activity volumes, more markets and live support.

Up to 1,800 tracked activities, 450 creators, 90 campaigns, 900 connected social accounts, 5 tracked brand performance markets, 50 competitors per market

CustomQuote

For programs needing more capacity than Scale allows; contact sales to discuss a plan built around the program.

Starter plan's first month is free, then billed at $49 USD/month.