Funnel is unclaimed —

Funnel

The marketing data foundation your teams can rely on.·funnel.io

Funnel is a marketing intelligence platform that collects, stores, and prepares marketing data from more than 600 connectors into a single governed source of truth. It is delivered through Data Hub, the core platform for data integration, built-in dashboards and Funnel AI, plus Funnel Measure, an add-on covering marketing mix modeling, multi-touch attribution and incrementality testing. The platform delivers standardized, governed marketing data to BI tools, data warehouses and AI tools through a no-code web app, Funnel MCP, or version-controlled Funnel as Code setup.

What it's for

Centralize marketing data from many sources into one trusted foundationAutomate marketing reporting and dashboardsEnable marketing measurement (MMM, MTA, incrementality testing)Power AI/agentic workflows with trusted marketing dataDeliver marketing data to a data warehouseBuild repeatable marketing data productsScale client reporting for agencies

Features 18

40+ data destinations including data warehouses and BI tools
600+ managed data connectors
Audit log of account changes
Automatic currency conversion
Budget optimization and scenario simulation
Budgets & Targets tracking against spend, revenue or KPIs
Built-in dashboards
Choice of EU or US data region
Custom imports and custom connectors
Funnel AI (ask questions about your data)
Funnel as Code (version-controlled configuration)
Funnel MCP (query data via Claude, ChatGPT and other AI tools)
Incrementality testing
Marketing Mix Modeling (MMM)
Multi-Touch Attribution (MTA)
Semantic layer for consistent data definitions
Single Sign-On (SSO): SAML, OIDC, SCIM (Enterprise)
User roles & permissions, advanced roles for Enterprise

At a glance

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish

Formarketers, data teams, agencies

CompanyFunnel Holding AB · 2014

Integrations

BigQueryChatGPTAzure ADSnowflakeGoogle SheetsAWS RedshiftLooker StudioTableauAmazon S3Google Cloud StorageOktaClaudeGoogle Analytics 4Azure Blob StoragePower BI

Complianceself-reported

GDPRCCPASOC 2ISO 27001

Pricing

Data Hub plans (Starter, Business, Enterprise) are quote-based; no public per-month prices are listed and buyers must contact sales or request a quote. Funnel Measure is a separately priced add-on with pricing shown via an interactive ad-spend calculator (example: €2,025/month billed annually for €450K–€900K average monthly ad spend), with higher tiers requiring a quote.

StarterQuote

Funnel Measure is available only on Business and Enterprise, not on Starter. No public price is listed; pricing requires contacting sales.

117 connectors, 13 destinations, 5 users, 1 workspace, 1 portal

BusinessQuote

Funnel Measure (MMM, MTA, incrementality testing) available as a paid add-on. No public price is listed; pricing requires contacting sales.

579 connectors, 46 destinations, unlimited users and workspaces

EnterpriseQuote

Pricing available only by requesting a quote. Funnel Measure available as a paid add-on.

600+ connectors, 47 destinations