Emma is unclaimed —

Emma

Email marketing built for your ecosystem·myemma.com

Emma is a SaaS email marketing and automation platform built for distributed organizations. It helps franchises, universities, nonprofits, and multi-location brands create, manage, and scale branded email campaigns with centralized brand controls, approval workflows, and powerful segmentation. The platform combines email, SMS, AI-powered tools, and integrations with CRM and other business systems in one interface.

What it's for

Create and send branded email campaigns across multiple locations or departmentsAutomate email journeys triggered by subscriber actionsSegment audiences by behavior, preferences, purchase history, or demographicsRun A/B tests on subject lines and contentSend SMS messages alongside email campaignsManage approval workflows for campaigns created by distributed teamsSupport campus communication for student enrollment and retentionBuild donor journeys for nonprofit fundraisingDeliver compliant public communications for government agenciesEngage fans and members for sports and fitness organizationsCoordinate guest experience campaigns for travel and hospitality brands across locations

Features 18

A/B testing for subject lines and content
AI-powered content suggestions (AI Assistant)
Approval workflows and activity dashboards
Audience sharing across subaccounts
Brand controls and template locking (Brand Manager, Style Guide)
CRM integrations (e.g., Salesforce, Blackbaud, Ellucian)
Drag-and-drop email editor
List segmentation and dynamic content
Marketing automation and journey builder
Marketing calendar
Open API access
Real-time and comparative reporting/analytics
Signup forms and landing pages
Single sign-on (SSO) support
SMS messaging
Subject line and send-time optimization (Smart Subject, Smart Send)
Subscription management center
Tiered account structure with subaccounts

At a glance

API

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish

Forfranchises, multi-location brands, universities, nonprofits, associations, hospitality organizations, government agencies, sports and fitness organizations

CompanyEmma

Integrations

SalesforceHubSpotShopifyWooCommerceEventbriteSurveyMonkeyGoogle AnalyticsZapierOpenTableBentoboxBlackbaudEllucian

Complianceself-reported

SOC 2HITRUSTISO 27001HIPAAGDPRNISTTX-RAMPWCAG 2.1Section 508FERPAFedRAMP

Pricing

Emma Corporate pricing is quote-based and not publicly listed. These plan prices apply to new customers purchasing since July 21, 2022. Organizations with more than 10,000 contacts must request a custom quote.

Emma Lite$105/mo

Conflicting user-count figures appear on the pricing page (5 users in comparison table vs. one user in FAQ).

For marketers who need to cover the basics; the pricing page lists 5 users and 2 role types on the plan comparison table, while the FAQ states Emma Lite includes one user and no subaccounts.

Emma for Teams$205/mo

Marked as the most popular plan.

Includes 25 users and 5+ subaccounts

Emma CorporateQuote

Priced via custom quote ('Contact Us'); for organizations with more than 10,000 contacts a custom quote is also required.

10+ subaccounts, unlimited users