Gravity Forms is unclaimed —

Gravity Forms

Powerful data capture fueled by Gravity Forms·gravityforms.com

Gravity Forms is a WordPress plugin for building custom online forms, surveys, and workflows. It provides a drag-and-drop form builder, conditional logic, payment collection, and integrations with third-party services such as CRMs, email marketing tools, and payment processors. It is used for tasks like lead capture, online payments, event registration, and data collection directly from a WordPress dashboard.

What it's for

Online payments and shopping solutionsCollecting visitor/marketing informationAgency form-building for clientsStudent applications and donations for educationCustom workflows for nonprofit data managementBuilding surveys and pollsUser registration through formsAutomating workflows tied to form submissions

Features 25

30+ form field types
500+ hooks (actions & filters) for developers
Conditional email routing/notifications
Conditional logic for fields, sections, and pages
Conversational forms
Custom form CSS
Digital signatures
Drag-and-drop form builder
Field calculations
File upload fields
Form template library
Geolocation and address autocomplete
Google reCAPTCHA and honeypot anti-spam
Import & export of forms and entries
Interactive quizzes with scoring
Merge Tags for dynamic content
Multi-column form layouts
Online payment collection (subscriptions, donations, sales)
Paginated (multi-page) forms
Partial entries capture
Responsive forms for any device
REST API and webhooks
Save & continue for partial form completion
Surveys and polls
WCAG 2.0/2.1 AA accessible forms

At a glance

self-hostableAPI

TypePlugin / add-on

DeploymentSelf-hosted

PlatformsWeb

Foragencies, education, nonprofit organizations, marketers, WordPress professionals

CompanyRocketgenius Inc.

Integrations

StripeSalesforceMailchimpZapierPayPalSlackHelpscoutDropboxHubSpotActive CampaignCampaign MonitorSquareTrelloTwilioZoho CRMMolliePayPal CheckoutAWeberBrevoCleverReachCloudflare TurnstileConstant ContactEmailOctopusEmmaGetResponseiContactKit (formerly ConvertKit)MailerLiteMailgunPostmarkreCAPTCHASendGridAgile CRMBreezeCapsule CRMPipe Video RecordingAkismet2CheckoutGoogle Analytics

Complianceself-reported

PCIWCAG 2.1 AA

Resources

Pricing

Prices are billed as a single annual charge per license ($59, $159, or $259 per year); there is no monthly billing option and no free trial.

Basic License$4.92/mo · billed annually

Basic Add-Ons also include ActiveCampaign, Akismet, AWeber, Brevo, Campaign Monitor, CleverReach, Cloudflare Turnstile, Constant Contact, EmailOctopus, Emma, GetResponse, HubSpot, iContact, Kit (formerly ConvertKit), Mailchimp, MailerLite, Mailgun, Postmark, reCAPTCHA, SendGrid

1 Site, Standard Support

Pro License$13.25/mo · billed annually

Pro Add-Ons also include Agile CRM, Breeze, Capsule CRM, Help Scout, Mollie, PayPal Checkout, Pipe Video Recording, Twilio, Zoho CRM (plus all Basic Add-Ons)

3 Sites, Standard Support

Elite License$21.58/mo · billed annually

All Add-Ons included with Elite: 2Checkout, Advanced Post Creation, Chained Selects, Conversational Forms, Coupons, Geolocation, Google Analytics, Moderation, Partial Entries, Polls, Quiz, Salesforce, Signature, Survey, User Registration, Webhooks (plus all Basic and Pro Add-Ons)

Unlimited Sites, Priority Support, WordPress Multisite