HeyAurora
Delegate your Instagram without sharing your password·heyaurora.app
HeyAurora is a smart inbox that lets teams manage and respond to Instagram DMs without ever seeing the account password. It connects via Instagram's official Meta API using OAuth, automatically classifies incoming messages into categories (Sales, Support, Fans, Collaborations, Personal), and lets team members reply only to the categories they're authorized to see. It also provides an audit trail showing who responded to each conversation.
What it's for
Features 14
- AI classification of Instagram DMs into Sales, Support, Fans, Collaborations, and Personal categories
- Audit trail showing who responded to each conversation
- Automatic hiding of personal messages from team members
- Category-based permissions per team member
- Contact whitelist to always route certain contacts to Personal
- Delegate Instagram DM management without sharing the account password
- Full conversation history
- Manual reclassification of conversation categories
- Native iOS and Android app (coming soon)
- OAuth-based connection via the official Meta API
- Response automation and Comment-to-DM (coming soon)
- Shared inbox for teams to read and respond to messages
- Unlimited team members (Pro plan)
- Works with Instagram Professional accounts (Business or Creator)
At a glance
Integrations
Pricing
Pro plan billed monthly at $29 USD; no annual pricing option is shown.
Free forever, no credit card required
1 Instagram account
7-day free trial, no credit card required; reverts to Starter plan after trial if not subscribed
Unlimited team members