iTRUST is unclaimed —

iTRUST

The healthcare software you can trust.®·itrust.io

iTRUST is an optometry and eye care EHR software platform offering optical point-of-sale, inventory management, billing and claims workflows for vision and medical insurance, scheduling, and patient messaging. It includes reporting and analytics dashboards along with optional add-ons such as an AI receptionist, VOIP phone system, EDI clearinghouse, and telemedicine. The platform is cloud-based, running on Amazon Web Services and Microsoft Azure infrastructure.

What it's for

Managing optical point-of-sale and inventorySubmitting and tracking vision and medical insurance claimsCharting and EHR documentation for eye careSending automated appointment recalls and remindersConducting telemedicine eye examsTwo-way texting and WhatsApp patient communicationOnline patient bookingMarketing blast campaigns to patientsE-prescribing to pharmacies and labsPractice performance reporting and KPI analyticsMigrating patient data from legacy EHR/practice management systems

Features 20

AI Doctor Assistant for scheduling, diagnosis support, and documentation
AI receptionist for call handling
Automated recall system
Cloud-based EHR charting for eye care
Data migration from legacy systems
Insurance EDI clearinghouse with one-click claim submission
Marketing blast campaigns
Medical e-prescribing (e-Rx)
Multi-doctor/provider management
Online patient booking
Optical inventory management
Optical point-of-sale (POS)
Patient scheduling and appointment reminders
Practice website hosting and building
Reporting and analytics dashboards
Telemedicine platform
Two-way text messaging
Vision and medical billing and claims workflows
VOIP phone system
WhatsApp messaging integration

At a glance

free trial

TypeWeb app

DeploymentCloud

PlatformsWeb

Forprivate practices, enterprise eye care practices, optometry colleges, optometrists, ophthalmologists, optical store owners

CompanyiTRUST

Integrations

Amazon Web ServicesMicrosoft AzureWhatsApp

Complianceself-reported

HIPAA

Pricing

Pricing is based on practice size and configuration and provided via custom quote; add-ons are priced separately and listed upfront. A 'Price-Lock Guarantee (2026 Offer)' locks in a customer's rate at onboarding with no exact figures published.