Mailblast is an email marketing platform that routes campaigns through a customer's own Amazon SES account, letting users send newsletters, automate campaigns, and track analytics while paying AWS directly for delivery. It offers list management, a campaign wizard, marketing automation, signup forms, and bounce/complaint suppression, with every plan including every feature. The platform positions itself as a lower-cost alternative to subscriber-priced tools like Mailchimp by charging a flat platform fee instead of a per-email markup.
What it's for
Features 13
- Automatic bounce and complaint suppression via SNS notifications
- Campaign scheduling and immediate sending via Amazon SES
- Duplicate removal on subscriber import
- Email campaign creation with visual/wizard editor
- Embeddable/hosted signup forms
- List filtering and segmentation
- Marketing automation sequences and drip campaigns
- One-click unsubscribe handling
- Real-time per-campaign analytics: opens, clicks, bounces, complaints
- REST API for list and campaign management
- Subscriber list management with CSV import/export
- Suppression list upload from previous email providers
- White-label support for agencies and resellers
At a glance
Integrations
Resources
Pricing
Paid plan pricing is tiered by subscriber count across 32 steps from $10/month (1,000 subscribers) to $255/month (500,000 subscribers); above 500,000 subscribers requires contacting support. Amazon SES sending fees are billed separately by AWS at roughly $0.10 per 1,000 emails after AWS's own free tier (2,000 emails/day, or 62,000/month when sending from EC2, or 3,000/month from other origins).
No credit card required
1,000 Subscribers, 10,000 emails/month
One plan with 32 pricing steps from $10 (1,000 subscribers) to $255 (500,000 subscribers); example shown on pricing page: 30,000 subscribers = $30/month, 300,000 emails included
Limited by subscriber count chosen; can move up or down at any time; contact for above 500,000 subscribers
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