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Smaily

Intentionally simple email marketing and automation·smaily.com

Smaily is an email marketing and automation platform that lets users create newsletters, landing pages, and automated or transactional email campaigns with a drag-and-drop template editor. It includes contact management, segmentation, A/B testing, and campaign analytics, with an API and integrations for connecting to websites and e-commerce platforms. Pricing scales with contact list size or is credit-based for infrequent senders.

What it's for

Sending newsletters and email campaignsAutomated triggered/transactional emails (invoices, order confirmations, notifications)Abandoned cart emails and welcome series for e-commerceBuilding landing pages to collect subscribersA/B testing subject lines, content, and designSegmenting and managing subscriber listsTracking campaign performance (opens, clicks, unsubscribes, bounces)Connecting email campaigns to sales/revenue results

Features 14

A/B testing
API access
Campaign revenue tracking and sales integration
Campaign statistics and reporting (opens, clicks, unsubscribes, bounces)
Contact import from files, Mailchimp, Gmail, Outlook
Contact/subscriber management and segmentation
Drag-and-drop template editor
Email automation workflows
Google Analytics UTM tag tracking
Landing page builder
Live human customer support
Multi-user accounts
Native e-commerce plugins and apps
Transactional/triggered emails

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

LanguagesEnglish, Estonian, Finnish, Latvian

CompanySmaily

Integrations

MailchimpGmailOutlookGoogle Analytics

Complianceself-reported

GDPRISO/IEC certification

Resources

Docs

Pricing

Exact prices for the Monthly plan and Credits plan are generated by an interactive calculator based on contact list size or number of emails sent, with selectable currencies (EUR, USD, GBP, CAD); no static figures are shown. Custom pricing is available for accounts with more than 250,000 subscribers or specific needs. Prices exclude VAT.

FreeFree

Campaigns, A/B testing, Full reports, Templates, Landing pages, Contact management, Unlimited number of lists, Unlimited number of sent emails, Unlimited users, Emails with a small Smaily logo, Live support

Up to 2,000 unique active contacts; no API integrations, automated workflows, or advanced campaign analytics

Monthly planQuote

Price determined by a slider-based calculator supporting EUR, USD, GBP, CAD; no fixed numeric price shown on the page

For accounts exceeding 2,000 active contacts, or needing API access, automation, and detailed analytics

Credits (Pay as you go)Quote

Small Smaily logo applied in email footer, as with the Free plan

Best for infrequent senders (less than once a month) with more than 2,000 active subscribers