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MailPoet

Better Email for WordPress-Powered Websites.·mailpoet.com

Free plan · Open source See pricing ↓

MailPoet is an email marketing plugin for WordPress, used by more than 500,000 websites, that lets site owners send newsletters, post notifications, welcome emails, and WooCommerce follow-up emails directly from the WordPress dashboard. It includes a drag-and-drop email editor, customizable signup forms, subscriber segmentation, and its own email sending infrastructure (MailPoet Sending Service) for improved deliverability.

What it's for

Send WordPress newslettersAutomatically notify subscribers of new blog postsSend automated welcome emails to new subscribersDesign emails with pre-built WordPress email templatesCapture and manage inactive subscribers automaticallyBuild WordPress signup forms to grow a mailing listMaintain a dedicated, auto-updated WooCommerce customers listSegment subscriber lists for tailored contentCustomize WooCommerce transactional emailsSend automated first-purchase thank-you emailsSend abandoned cart recovery emailsSend follow-up emails tailored to a purchased product or categorySend email via built-in SMTP for WordPressImport subscribers from Mailchimp

Features 21

70+ pre-built customizable email templates
Abandoned cart reminder emails
Automated emails for purchases of specific products/categories
Automated first purchase emails
Automated welcome emails for new subscribers
Automatic sending of newly published blog posts
Built-in SMTP sending for WordPress
Customizable WooCommerce transactional emails
Drag-and-drop email editor
Email engagement and WooCommerce purchasing statistics
Google Analytics integration for subscriber tracking
Import/export subscribers, including import from Mailchimp
Include WooCommerce products in emails
Include WordPress posts and pages in emails
MailPoet Sending Service for high-volume email delivery
Mobile-friendly email templates
Newsletter archives
Newsletter scheduling
Pre-built and custom subscription forms, including pop-ups
Subscriber segmentation based on engagement and purchasing behavior
Subscriber tags

At a glance

free tieropen sourceself-hostable

TypePlugin / add-on

DeploymentHybrid

PlatformsWeb

Forbloggers, small businesses, WordPress agencies, freelancers, non-profits, WooCommerce store owners

CompanyMailPoet

Integrations

WooCommerceMailchimpWordPressGoogle Analytics

Complianceself-reported

GDPR

Resources

Docs

Pricing

Paid plan prices are shown in euros and scale with the number of subscribers on a list via an on-site calculator; exact numeric prices are not published as static figures. Annual billing saves up to 15%, and non-profits receive a 20% discount on any plan upon request.

StarterFree

Free plan for bloggers and small businesses just starting out.

Maximum 500 subscribers; up to 5,000 emails sent per month

BusinessQuote

Marked as most popular plan.

Maximum 200,000+ subscribers; unlimited monthly emails

AgencyQuote

Aimed at WordPress agencies or freelancers.

Maximum 200,000+ subscribers per site; usable on up to 50 websites

CreatorQuote

For users who want to manage their own email sending.

Maximum 200,000+ subscribers

Non-profits get a 20% discount on any plan; contact support to request it.