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Microsoft Clarity

From clicks to clarity— with AI·clarity.microsoft.com

Microsoft Clarity is a free user behavior analytics tool that shows how visitors interact with a website or app through session recordings, heatmaps, and AI-driven insights. It includes AI-generated summaries of user behavior, an AI chat interface for querying analytics data, AI visibility tracking to see how AI systems cite a brand's content, and 'Brand agents' that act as an AI shopping assistant. It also offers a lightweight mobile SDK for Android, iOS, Flutter, and React Native app analytics.

What it's for

Watching real user sessions to find where people get stuckVisualizing where users click, scroll, and drop off with heatmapsSummarizing behavior trends across a page with AIChatting with analytics data to get instant answersTracking how AI systems cite and surface a brand's contentGuiding shoppers with an AI brand assistantAnalyzing mobile app user behavior via SDK

Features 18

AI chat for querying analytics data
AI summaries of user behavior
AI visibility tracking (bot activity, AI citations)
API access (Identify API, Export API)
Brand agents (AI shopping assistant)
Browser extension for on-page engagement view
Custom tags
Exclusion filters
Funnels
Heatmaps (click, scroll, and area maps)
IP blocking
MCP server for connecting Clarity data to AI tools
Mobile app SDK (Android, iOS, Flutter, React Native)
Segments and filters
Session recordings
Session/data masking
Smart events
Team management

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb, Android, iOS

CompanyMicrosoft

Integrations

SquarespaceWixWordPressGoogle AnalyticsShopifyWooCommerce

Complianceself-reported

CCPAGDPR

Resources

Pricing

Product is stated to be free forever with no limits on traffic; no paid tiers are shown.

FreeFree

Described as 'Free forever' and 'built to grow with your business'

No limits on traffic