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Fullstory

Intelligent digital experiences. Powered by human context.·fullstory.com

Fullstory is a behavioral data platform that automatically captures and organizes digital user interactions across web and mobile apps to help teams understand user behavior. Its patented autocapture (Fullcapture) technology creates a complete, structured dataset of every interaction without manual tagging, powering product analytics, session replay, heatmaps, funnels, and journey mapping. StoryAI, a system of AI agents, analyzes this behavioral dataset to surface insights and predict user behavior. The platform also extends to internal software via Fullstory Workforce and to external systems via Fullstory Anywhere for data warehousing and real-time activation.

What it's for

Identify and fix cart and checkout friction in ecommercePersonalize customer journeys across web and mobileImprove digital employee experience and internal workflowsReduce SaaS spend by tracking internal tool usageActivate real-time behavioral signals for personalizationExport behavioral data to a data warehouse or cloud storage for deeper analysisBuild predictive models or GenAI/LLM applications using behavioral dataGive support teams session context to resolve tickets faster

Features 21

Co-Browsing
Consent API
Conversion Funnels
Customer Journey Mapping
Data Export
Fullcapture autocapture of all user interactions
Guides and Surveys for in-app guidance and NPS feedback
Heatmaps
Mobile App Analytics
Omnisearch
Performance Dashboards
Persistent data encryption using AES-256
Product Analytics
Rage Click detection
Role-Based Access Control
SAML Single Sign-On (SSO)
Sensitive Data Detection and exclusion
Sentiment Signals
Session Replay
StoryAI AI-powered insights and session summaries
User Segments & Cohorts

At a glance

free tierAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Forindividuals and small teams, product and engineering teams, data and analytics teams, customer support teams, IT and internal support teams, marketing teams, enterprise organizations

CompanyFullstory, Inc

Integrations

SnowflakeAmazon RedshiftBigQueryAmazon S3Azure

Complianceself-reported

GDPRCCPA

Resources

Docs

Pricing

Business, Advanced, and Enterprise plans require contacting sales for pricing ("Request pricing & demo"); no numeric prices are shown. Workforce and Anywhere (Warehouse, Activation) products are also quote-only. Add-ons like Multi-Org Management, Mobile, Advantage Subscription, StoryAI, and Guides and Surveys are priced separately and not disclosed.

FullstoryFreeFree

Permanent free plan; no credit card required.

30,000 sessions per month, 12 months of data retention, for up to 10 users

BusinessQuote

Pricing not publicly listed; requires requesting pricing and a demo. Described as for companies needing deep product analytics and qualitative insights.

AdvancedQuote

Pricing not publicly listed; requires requesting pricing and a demo. Described as for organizations discovering trends, planning roadmaps, and improving funnels at scale.

EnterpriseQuote

Pricing not publicly listed; requires requesting pricing and a demo. Described as for data science and analytics teams building predictive models or using data for GenAI/LLMs.