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Omnisend

Email & SMS marketing so good, it's boring.·omnisend.com

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Omnisend is an ecommerce-focused email and SMS marketing automation platform that helps online stores grow revenue through pre-built automation workflows, drag-and-drop email design, and one-click integrations with platforms like Shopify, WooCommerce, and BigCommerce. It supports omnichannel campaigns across email, SMS, and web push notifications, with AI-powered content generation, segmentation, and reporting tools built in.

What it's for

Abandoned cart recoveryWelcome subscriber automationPost-purchase follow-up campaignsCustomer win-back automationEmail marketing campaignsSMS marketing campaignsWeb push notification campaignsList building via forms and popupsCustomer segmentation by behavior and lifecyclePerformance and revenue attribution reporting

Features 20

  • 250+ email templates
  • A/B testing
  • Advanced reporting and revenue attribution
  • AI content generation for emails and forms (Forms AI, Reports AI)
  • AI-powered product recommendations
  • AI-powered segmentation and audience building
  • Behavior-based customer segmentation
  • Campaign boosters
  • Conversion tracking
  • Discount code blocks
  • Drag-and-drop email builder
  • Dynamic content blocks
  • Forms and popups (popups, embedded forms, landing pages, wheel of fortune)
  • Omnisend MCP (AI tool integration for managing account via ChatGPT/Claude)
  • One-click ecommerce platform integrations
  • Personalized send-time optimization
  • Pre-built automation workflows (welcome, abandoned cart, post-purchase, win-back)
  • Real-time store data sync
  • SMS marketing automation
  • Web push notifications

At a glance

free tierAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
Forecommerce businesses, small and medium-sized businesses
CompanyOmnisend · 2014

Integrations

ShopifyShopify PlusWooCommerceBigCommerceWixEcwidWordPressShoplazzaKlaviyoMailchimpChatGPTClaude

Complianceself-reported

GDPRTCPA

Resources

Pricing

Standard and Pro monthly prices shown ($11.20 and $41.30) reflect a 30% discount for prepaying 3 months upfront; the regular ongoing monthly rate after that period is not explicitly stated. SMS is billed separately per message at rates starting at $0.007/SMS for high-volume US sends. Accounts with more than 150,000 contacts require custom, quote-based pricing.

FreeFree

No credit card required.

500 monthly emails, 250 contacts, 500 web push notifications

Standard$11.2/mo

Displayed price of $11.20/mo reflects a 30% discount for prepaying 3 months upfront (total $33.60 vs. $48.00 undiscounted); billing reverts to a monthly rate after the first 3 months.

6,000 emails/month, 500 contacts, unlimited web push notifications

Pro$41.3/mo

Displayed price of $41.30/mo reflects a 30% discount for prepaying 3 months upfront (total $123.90 vs. $177.00 undiscounted); billing reverts to a monthly rate after the first 3 months.

Unlimited monthly emails, 2,500 contacts, unlimited web push notifications, SMS priced separately

CustomQuote

Quote-based; requires talking to sales for a custom pricing offer.

For businesses with more than 150,000 active profiles or custom volume needs

Save 30% by paying for 3 months upfront (Starter Discount).

Last checked 2 days ago·