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Opti-Behavior

Behavior analytics & A/B testing for WordPress · WooCommerce·optiuser.com

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Opti-Behavior is a self-hosted WordPress plugin for behavior analytics and A/B testing. It includes heatmaps, session recordings, conversion funnels, field-level form analytics, error and performance tracking, user journey (Sankey) analytics, and an AI-driven Smart Insights engine that ranks issues to fix. All visitor data is captured and stored on the customer's own WordPress server rather than an external cloud, and A/B testing is used to prove that fixes improve conversions.

What it's for

See where visitors click, move, focus and scroll on a page via heatmapsWatch real user sessions in full HD replayBuild unlimited multi-step funnels to find where visitors drop offTrack form field-level drop-off, refills and abandonmentRun A/B tests (page split, element, WooCommerce variants) with statistical winner detectionMap visitor paths with Sankey user journey diagramsTrack JS errors with stack traces, friction (rage/dead clicks), and Core Web VitalsGet ranked Smart Insights recommendations on what to fix firstProve to clients that optimization work changed outcomes (agency use case)

Features 18

  • A/B Testing (page split, element, WooCommerce variants) with statistical winner detection
  • Admin available in 6 languages
  • Bot Detection & Filtering
  • Cache plugin compatibility layer
  • Click, Move, Attention and Scroll Heatmaps (desktop + mobile)
  • Compatibility with major themes, page builders and consent/GDPR plugins
  • CSV export
  • Error & Performance Tracking (JS errors with stack traces, Core Web Vitals, broken link detection)
  • Field-level Form Analytics
  • Hybrid Storage engine (files + MySQL) to keep the database light
  • Multisite support
  • Real-Time Analytics Dashboard
  • Scheduled Email Reports (daily/weekly/monthly)
  • Session Recordings in full HD with 20+ filters
  • Smart Insights AI-ranked recommendations
  • Unlimited Conversion Funnels with visual dropout analysis
  • User Journey Analytics with Sankey flow diagrams
  • ~15KB async tracking script with no impact on Core Web Vitals

At a glance

free tierfree trialopen sourceself-hostable
TypePlugin / add-on
DeploymentSelf-hosted
PlatformsWeb
ForWordPress site owners, WooCommerce store owners, agencies, freelancers, services & lead-gen businesses, bloggers and affiliate sites
CompanyOptiUser

Integrations

WooCommerceEasy Digital DownloadsWP RocketLiteSpeed CacheW3 Total CacheWP Super CacheAutoptimizeSG OptimizerPerfmattersWP-OptimizeJetpack BoostBreezeWP Fastest CacheHummingbirdNitroPackFlyingPressCache EnablerSwift PerformanceAsset CleanUpElementorDiviBeaver BuilderWPBakeryGutenbergOxygenBrizyBreakdanceSiteOriginAstraGeneratePressKadenceThemifyMotoPressLive ComposerOceanWPBlocksyNeveCookiebotComplianzCookieYesMoove GDPR Cookie NoticeReal Cookie BannerBorlabs CookieWP DSGVO ToolsContact Form 7WPFormsGravity FormsForminatorNinja FormsEverest FormsSureForms

Complianceself-reported

GDPR

Resources

Pricing

All paid prices are stated in EUR and billed annually (Pro €89/year for 1 site, Business €179/year for 5 sites, Agency €299/year for 10 sites); no monthly billing option is shown. Pro can be trialed free for 6 months from the free plugin with no credit card. Paid plans carry a 30-day money-back guarantee.

FreeFree

Forever free, no card, no expiry, no upsell.

1 self-hosted site

ProQuote

Billed annually only; can be tried free for 6 months from the free plugin, no card needed.

1 site

BusinessQuote

Founding price described as locked for life; part of a limited 'Founding 5' offer for first 5 agencies (1h founder onboarding call & lifetime access to future agency features).

5 client sites

AgencyQuote

Founding price described as locked for life.

10 client sites

Founding 5: first 5 agencies get a 1h founder onboarding call & lifetime access to future agency features.

Last checked 2 days ago·