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Synthesio

AI-Enabled Consumer Intelligence solution by Synthesio - An Ipsos Company·synthesio.com

Synthesio is an AI-enabled consumer intelligence platform that analyzes billions of online conversations, search behaviors, and reviews to help brands understand consumer perceptions, spot emerging trends, and inform brand, product, and communication strategy. It combines social and search listening with a generative AI tool called Signals GenAI to turn real-time consumer signals into actionable insights. The platform is offered as part of Ipsos and can be used self-service or paired with expert analyst support.

What it's for

Trend & Innovation: uncover, explore and predict emerging consumer trends to unlock innovation opportunitiesMarket & Audiences: analyze motivations, attitudes, needs and behaviors of category audiencesBrand & Product: decode consumer perceptions and choice drivers to future-proof brand and product performanceReputation & Communication: monitor brand mentions, navigate crises, and optimize campaigns

Features 15

AI-powered generative insights tool (Signals GenAI)
Brand imagery and distinctive asset tracking
Competitive benchmarking
Customizable data visualizations and tailored insight reports
Earned media and engagement tracking across news, blogs, forums, and social media
Ecommerce review analysis across 2,000+ ecommerce sources
On-demand activation for short-term projects using Generative AI
Real-time processing of consumer signals
Search intelligence across 10+ search platforms
Semantic AI analysis using large language models
Sentiment and emotion analysis
SKU-level product insights
Social listening across social media platforms
Topic modelling
Trend detection and prediction

At a glance

TypeWeb app

DeploymentCloud

PlatformsWeb

Forbrands, market researchers, enterprises

CompanySynthesio

Resources

Docs

Pricing

No pricing is published; the site directs visitors to request a demo or contact sales to learn which plan fits their team.