Understory
Powering Experience Makers·understory.io
Understory is an all-in-one booking and management platform built for experience businesses such as tour guides, cooking class instructors, workshop hosts, and activity providers. It handles online bookings, payments, guest communication, gift cards, event scheduling, resource management, and reporting in a single system. The platform also includes built-in marketing tools, including an automated ads product called Bloom, and integrates with calendars, accounting software, and booking marketplaces. Pricing scales with the plan's annual booking volume and includes a per-booking fee that decreases at higher tiers.
What it's for
Features 18
- Automated guest communication and reminders
- Automated marketing/ads (Bloom)
- Calendar sync (Google, Apple)
- Customizable, brandable booking pages
- Digital gift cards
- Discount codes and promotions
- Event scheduling, including recurring events
- Guest self-service rescheduling and cancellation
- Marketplace integrations
- Mobile access
- Multi-language support with automatic translation
- Online booking management
- Payment processing with multiple payment methods
- QR code check-in
- Reporting and analytics dashboard
- Resource and equipment management
- Team roles and permissions
- Ticketing with flexible ticket types
At a glance
Integrations
Resources
Pricing
Prices are stated in EUR (Starter €19/mo, Growth €49/mo, Enterprise €149/mo per the site's structured data), each also carrying a declining per-booking fee (6% on the free Explorer plan, down to 2.5% on Enterprise). The pricing page also references an annual billing toggle with up to 17% savings and a booking-volume slider, but does not clearly display the resulting adjusted price in the visible text.
Start free, upgrade anytime
Up to 50 bookings free
4% booking fee, can be passed on to guests; pricing page shows 'Billed yearly' next to this plan
Up to 500 bookings per year
3.25% booking fee, can be passed on to guests; pricing page shows 'Billed yearly' next to this plan
Up to 1,500 bookings per year
2.5% booking fee, can be passed on to guests; pricing page shows 'Billed yearly' next to this plan
Unlimited bookings
Save up to 17% by choosing yearly billing instead of monthly.