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Apollo.io

The AI sales platform for smarter, faster revenue growth·apollo.io

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Apollo.io is an AI-powered B2B sales intelligence platform that helps businesses search, engage, and convert leads more effectively. It combines a large business data network (240M+ contacts, 30M+ companies) with outreach automation, email sequencing, calling, and deal execution tools. It integrates with CRMs and sales tools like Salesforce and HubSpot, and offers an API and MCP for AI agent access.

What it's for

B2B DatabaseLead ScoringInbound Lead RouterSales EngagementMeetings SchedulerDeal ManagementSales Call RecordingConversation IntelligenceSales AnalyticsSales CoachingCold CallingEmail DeliverabilityWebsite Visitor Identification

Features 20

  • 240M+ contacts and 30M+ companies database
  • 65+ data filters for targeting (intent data, employee trends, etc.)
  • 7-step email verification with 98% email accuracy rate
  • AI-powered call summaries, follow-ups, and task creation
  • AI-powered multichannel outbound campaigns
  • Anonymous website visitor identification
  • API access for advanced integrations
  • Apollo MCP for AI agent access
  • Automated nurture & follow-up sequences
  • Built-in email deliverability guardrails
  • Chrome Extension for prospecting
  • Conversation insights and performance dashboards for coaching
  • Instant lead routing with built-in calendar and scheduler
  • Pipeline boards and real-time deal alerts
  • Pre-meeting insights and call prep
  • Prioritized task lists for selling
  • Real-time direct dial and mobile number verification
  • Real-time form enrichment
  • Verified emails & phone numbers
  • Workflow automations

At a glance

free tierfree trialAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
Forsales leaders, account executives, sales development reps, revenue operations, marketers, founders, startups, large enterprises
CompanyApollo.io · 2015

Integrations

SalesforceHubSpotOutreachSalesLoftMarketoSendgridLinkedInGmailMicrosoft OfficeClaudeChatGPTPerplexity

Complianceself-reported

GDPRSOC 2CCPAISO/IEC 27001CASA Tier 2CPRAEU-US DPFPCI DSS

Resources

Pricing

No specific numeric monthly plan prices are publicly listed. Plans include Starter (free forever), Unlimited (Fair Use Policy governed, $0.025/credit reference rate), and Custom (quote-based, for large enterprises). Trial plans include 50 credits and 5 mobile credits.

StarterFree

Available to non-paying accounts; can only connect Gmail email accounts on non-paying plans.

Free forever plan; users can downgrade to this after a trial

UnlimitedQuote

Additional credits can be customized by contacting the team.

Fair Use Policy credit limits as described in unit_note

CustomQuote

Recommended for large enterprises; contact sales for quote-based pricing.

Last checked 28 days ago·