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Persana AI

10x Your Sales Prospecting with AI·persana.ai

Persana AI is a sales intelligence and prospecting platform that unifies go-to-market data from 100+ sources, enriches contact and company records, tracks live buying signals, and runs AI agents to personalize and automate outbound outreach. It syncs with CRMs, email tools, Slack, and ad platforms to help teams find, engage, and convert prospects. The platform is credit-based, with credits consumed for actions like email and phone lookups, enrichment, and AI research.

What it's for

Build ideal customer persona (ICP) based lead listsEnrich contact and company data at scaleTrack buying signals such as job changes, funding, hiring, and website visitsPersonalize and automate outbound email/phone outreachRun AI research agents for prospect and company researchScore and rank leads by likelihood to convertAccount-based marketing (ABM) campaignsSync enriched leads and signals to CRM, email tools, Slack, or ad platformsFind companies actively hiring or showing growth signalsLocal business lead search

Features 20

Access to 100+ third-party data sources
Account-Based Marketing (ABM) tools
AI Research Agents for company and prospect research
AI-powered multi-channel outreach sequencer
Autopilot AI Agents / AI SDR (full-service)
Bring-your-own API key support
Company Lookalike Finder
CRM integration (HubSpot, Salesforce)
CSV export of leads and data
Custom prompt library
Email and phone number waterfall enrichment
Funding and company growth data tracking
Hiring trend analysis
Job change tracking
Lead scoring
Local business lead search
Native email sending with built-in warmup
Technographics (technology stack detection)
Webhooks and HTTP API access
Website visitor and intent signal tracking

At a glance

free tierfree trialAPI

TypeWeb app

DeploymentCloud

PlatformsWeb

Forsales teams, SDRs, founders, go-to-market teams, revenue teams

CompanyNetla Inc, DBA Persana AI

Integrations

InstantlyOutreach.ioSalesloftSmartleadHubSpotSalesforceRB2BClearbitWarmlySlack

Complianceself-reported

GDPR

Resources

Changelog

Pricing

Prices shown are per-month figures; paid plans are billed annually except Starter, which is also offered at $85/mo billed monthly (vs $68/mo billed annually). Enterprise pricing is custom/quote-based. All paid tiers include a stated number of credits per year, with 1 credit = 1 email lookup and 10 credits = 1 phone number lookup.

FreeFree

Accessible to everyone, no billing required

50 credits, no billing, up to 500 people/company search

Starter$85/mo

Best for individuals; $85/mo billed monthly or $68/mo billed annually

24,000 credits/year, up to 7,000 people/company search

Growth$151/mo · billed annually