Big Purple Dot is unclaimed —

Big Purple Dot

AI + Recruiting Intelligence + CRM. Pioneering the future of real estate and mortgage.·bigpurpledot.com

Big Purple Dot is a CRM built for real estate and mortgage professionals that captures and manages leads from online and offline sources, automates follow-up and marketing, and supports team collaboration. It includes tools such as a call dialer, partner collaboration features, a consumer-direct 1003 mortgage application flow, an open house sign-in app, and SMS/email marketing automation. It also offers a point-of-sale integration with Optimal Blue and a mobile CRM app for iOS devices, with mobile web access for other devices.

What it's for

Capturing and tracking leads from Facebook, Zillow, Realtor.com, personal websites, landing pages, listing signs, and mailersPrioritizing and dialing leads with a call queue and disposition trackingSharing and collaborating on leads with team members and referral partnersAutomating the borrower's 1003 mortgage application processAutomating follow-up workflows for new leads and past clientsRunning open house sign-in sheets that sync to the CRMAuto-responding to leads via SMS and email marketingDistributing leads automatically via round robin or shotgun rulesTracking and recording calls and textsManaging team pipelines and visibility for organizations

Features 19

Automated lead distribution (round robin, shotgun distribution)
Automated pre and post sale marketing campaigns
Call dialer with lead queue prioritization
Call tracking and recording
Consumer Direct 1003 mortgage application automation
Customizable CRM workflows and automated triggers
Email marketing with templates and automated blasts
Lead capture from online and offline sources (Facebook, Zillow, Realtor.com, websites, landing pages, listing signs, mailers)
Lead disposition based on custom parameters
Mobile CRM app for iOS (iPhone/iPad)
Mobile web access for other devices including Android
Open House App with tablet sign-in sheet syncing to CRM
Partner collaboration and lead sharing
Point-of-Sale integration with Optimal Blue
SMS marketing with automated responses
Team and organization pipeline visibility
Team and role creation for recruiting
Time-limited lead claiming with auto-redistribution
Warm call transfers between team members

At a glance

free trial

TypeWeb app

DeploymentCloud

PlatformsWeb, iOS

Forlenders, real estate professionals, realtors, mortgage lenders, team leaders, nationwide organizations

CompanyBigPurpleDot

Integrations

FacebookZillowRealtor.comOptimal Blue

Pricing

The site offers 'Try FREE for a limited time' and 'Sign up free' calls to action but does not list specific pricing plans or amounts.