Collectform is a no-code, multi-step lead form builder with server-side conversion tracking built in. It embeds into an existing website as a single web component and sends every form view, start and submission server-side to Meta's Conversions API and the TikTok Events API, helping recover conversions lost to ad blockers, iOS App Tracking Transparency and Safari ITP. It is positioned as a lead-generation alternative to general form tools like Typeform, aimed at performance marketers and agencies running paid ad traffic.
What it's for
Features 16
- Automatic capture of UTMs, click IDs and fbclid for attribution
- Built-in A/B testing measured server-side
- Conditional logic branching by answer, geography or traffic source
- Custom response emails
- Drag-and-drop multi-step lead form builder
- Email verification
- Event deduplication with shared event ID against Meta Pixel
- Lead qualification, scoring and calculations
- One-click cookie consent banner, GDPR-ready
- Prefill and partial-submission save/recovery with partial-lead events
- Reusable templates and one-click funnel cloning across client sites
- Separate client workspaces for agencies
- Server-side conversion tracking to Meta Conversions API (CAPI)
- Server-side tracking to TikTok Events API
- Single web-component embed (one line of code)
- Webhooks and integrations to push leads to CRM or spreadsheets
At a glance
Integrations
Complianceself-reported
Pricing
Displayed monthly prices are $29 (Pro) and $59 (Team); annual billing drops the effective monthly rate to $20 and $40 respectively, billed as $240/yr and $480/yr.
Annual billing: $240/yr, saves $108/yr vs monthly. Home page and features page list slightly different feature wording (e.g. '10 active forms' vs '10 active funnels', 'advanced field matching' vs 'custom response emails').
300 leads/month, 10 active forms/funnels, 50k CAPI requests/month, 1 seat
Annual billing: $480/yr, saves $228/yr vs monthly. Home page lists '25 active forms' while features page lists '20 active funnels' for this plan.
1000 leads/month, 20-25 active funnels, unlimited CAPI requests, 5 seats
32% off when billed annually (Pro: $240/yr saving $108/yr; Team: $480/yr saving $228/yr)
Similar apps
GrowformMulti Step Form BuilderPriceNot statedTry free14-day trialRuns onWebFeatures20
Lead Booster ProThe funnel builder for maximizing qualified leads.PriceNot statedTry free14-day trialRuns onWebFeatures18
ReformThe only conversion-focused form builder to help you maximize lead quality and quantity.Price$15–$35/moTry freeFree planRuns onWebFeatures18
FunnelSurfTurn clicks into customersPriceFrom $99/moTry free14-day trialRuns onWebFeatures18
FormflowAI Lead Funnel Builder for Qualified LeadsPrice$24–$119/moTry freeFree planRuns onWebFeatures20
WittyFormSmart and Free Online Form Builder With AIPriceNot statedTry freeFree planRuns onWebFeatures20