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CustomerLabs

First-Party Data Ops Platform·customerlabs.com

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CustomerLabs is a First-Party Data Operations (1PD Ops) platform that helps businesses collect, enrich, resolve, and activate first-party customer data to improve conversion tracking, attribution, audience activation, and advertising performance across major advertising platforms. It collects website, CRM, and offline data, resolves identity across sessions and devices, builds first-party audiences, and sends engineered conversion signals server-side to Meta, Google, LinkedIn, TikTok, and 200+ destinations without requiring developer help.

What it's for

Improve Meta event match quality (EMQ)Recover signal lost to iOS and cookie restrictionsClose the loop from CRM and offline outcomes back to ad platformsTrain ad algorithms on business outcomes instead of generic conversion eventsServer-side tracking and Conversions API implementationOffline conversion tracking (in-store sales, phone orders, CRM stages)Build and activate first-party audiences in real timeTrack new customer acquisition signals to lower nCACTrack prepaid vs COD order signals to reduce RTOMaintain privacy-safe tracking for restricted ad categories like health and wellness

Features 20

  • API reference and developer documentation
  • Audience Builder from CRM data, order value, lifecycle stage, and business rules
  • Conversions API (CAPI) delivery
  • Data source connectors for CRM, webhook, POS, and backend data
  • Field-level data masking
  • First-party domain tracking with server-side cookies
  • Google Consent Mode v2 support
  • Identity resolution across browser IDs, click IDs, hashed emails, CRM records, and phone numbers
  • Meta Limited Data Use (LDU) support
  • Offline conversion tracking (CRM stages, in-store sales, phone orders)
  • Real-time audience activation and sync across ad platforms
  • Regional data hosting across 8 regions
  • Role-based access control with audit logs
  • Routing of events, audiences, and conversions to 200+ destinations
  • Server-side tracking
  • SHA-256 hashing of PII before delivery
  • Signal Engineering for new customer and prepaid order signals
  • Signed Data Processing Agreement (DPA)
  • URL and event scrubbing
  • Website tracking via JS API

At a glance

free trialAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
Forperformance marketers, ecommerce brands, lead generation teams, agencies, SaaS companies, health and wellness brands
CompanyCustomerLabs · 2017

Integrations

Meta AdsGoogle AdsLinkedIn AdsTikTok AdsReddit AdsPinterest AdsSnapchat AdsGoogle Analytics 4Google Tag ManagerShopifyWooCommerceBigCommerceHubSpotWhatsAppCloudflare

Complianceself-reported

GDPRHIPAACCPACPRAUK GDPRSwiss FADP

Resources

Pricing

Plans are billed monthly, quarterly, or annually and offered in INR and USD, but exact prices are not publicly listed.

Last checked 2 days ago·