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Tealium
Trusted Data for AI·tealium.com
Tealium is a customer data orchestration platform that collects, unifies, and activates customer data in real time from web, mobile, server-side, and cloud sources. It resolves customer identity, enriches profiles with business logic, enforces consent across every activation, and routes data to marketing channels, data warehouses, and AI models/agents. The platform offers over 1,300 pre-built integrations and is used by enterprises across industries such as retail, financial services, and healthcare.
What it's for
Growth & AcquisitionLoyalty & RetentionCustomer Experience & PersonalizationPredictive Insights & Customer AnalyticsData Collection & PrivacyUnified Customer ProfileOperationalizing Mobile Data
Features 18
- Audit trails covering every payload sent to a model or agent
- Cloud data warehouse activation (Snowflake, Databricks, BigQuery, Redshift)
- Consent enforced at collection and through every activation path
- Conversion API (CAPI) integrations for ad platforms
- Customer Data Platform (CDP) for unified, real-time customer profiles
- Edge classification of behavioral signals closer to the point of capture
- Enrichment with business logic via serverless functions
- Identity resolution across devices, sessions, and channels into a persistent profile
- In-product AI assistant that generates configuration notes and enables natural-language search
- Inline PII detection and encryption
- Integrations Marketplace with 1,300+ pre-built integrations
- Managed AI agents that classify intent, sentiment, and buying signals inside the event stream
- Model Context Protocol (MCP) access for AI agents to query unified profiles and consent state
- Model integration with AWS Bedrock, Vertex AI, OpenAI, and SageMaker
- Native iOS and Android SDK with on-device AI extensions and consent logic
- Real-time customer data collection across web, mobile, server-side, API, IoT, and enterprise sources
- Reverse ETL and zero-copy activation to and from Data Cloud
- Snowflake Audience Discovery App for building audiences inside a Snowflake instance
At a glance
API
TypeWeb app
DeploymentCloud
PlatformsWeb, iOS, Android
LanguagesEnglish, Spanish, French, German, Japanese
Formarketing teams, data & analytics teams, AI teams, enterprises
CompanyTealium Inc.
Integrations
SnowflakeDatabricksBigQueryRedshiftAmazon BedrockVertex AIOpenAISageMakerGemini Nano
Complianceself-reported
HIPAASOC 2ISO 27001ISO 27018
Resources
Pricing
Exact pricing is not publicly listed; interested buyers are directed to request a demo or talk to a Tealium representative.