Snowplow is unclaimed —

Snowplow

Equip agents with real-time customer context and understand every digital user interaction: human & AI alike.·snowplowanalytics.com

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Snowplow is a customer context and behavioral data infrastructure platform that collects, validates, enriches, and delivers event-level data in real time to a company's own warehouse, lake, or stream. It powers advanced analytics, personalization, and AI agent decisioning by giving teams schema-validated first-party behavioral data without relying on black-box vendor platforms. The product offers a fully managed Snowplow Platform, a Private Managed Cloud option, and a self-hosted pipeline for organizations wanting full infrastructure control.

What it's for

Advanced analytics on event-level behavioral dataReal-time personalizationContext-aware AI agents and copilotsDigital analyticsEcommerce analyticsMarketing attribution and optimizationFraud detectionCustomer 360 profile building

Features 18

130+ built-in enrichments including user-agent parsing and bot filtering
Agentic Context and Intent Detection for AI agents
Basis for tracking consent contexts
Cookieless / anonymous tracking
Data Model Packs for digital and ecommerce analytics
Event Forwarding
Event Studio for tracking plan governance and data ownership
IP anonymization and PII pseudonymization
MCP Server for designing and managing tracking via AI assistants
Private Managed Cloud deployment (data stays in customer's own cloud/VPC)
Proactive Decisioning for identifying user struggle
Profiles Store for low-latency in-session and historical user attributes
Real-time data pipeline delivering to warehouse, lake, or stream
Real-Time Triggers / Signals Interventions
Schema-validated event tracking
Single Sign-On (SAML SSO) and access controls
Snowtype code generation for tracking implementation
Vulnerability and anomaly detection with regular penetration testing

At a glance

free trialself-hostableAPI

TypeWeb app

DeploymentHybrid

PlatformsWeb

Fordata engineering teams, software engineering teams, product analytics teams, data science teams, marketing technology teams

CompanySnowplow Analytics Ltd. · 2012

Integrations

LangChainAWS BedrockGemini Enterprise Agent PlatformVercel AI SDKCopilotKitDatabricksAWS SagemakerSnowflakeGoogle BigQueryGoogle Cloud Platform (GCP)Amazon S3Delta LakeKafkaClickhouseMicrosoft Entra IDOkta

Complianceself-reported

ISO 42001SOC 2 Type 2ISO 27001GDPRCCPAHIPAA

Resources

Docs

Pricing

Main Snowplow Platform and Self-Hosted Pipeline options are quote-based with no published numeric pricing; only the 14-day free trial has a stated (zero-cost) offer.

14-Day Free TrialFree

Trial environment to send events and try the product before purchase.

14-day duration; full product and functionality included

Self-Hosted PipelineQuote

Aimed at previous open source users; a self-managed, self-hosted option. Requires contacting Snowplow for more info; no price shown.

Single Snowplow data pipeline run in production; requires removing the non-commercial use restriction under the SLULA 1.1 terms

Snowplow PlatformQuote

Fully managed, scalable solution for production workloads; requires requesting a quote.

Priced by quote; no published numeric pricing