Enrich Finance
Portfolio intelligence for DIY investors·enrichfinance.com
Enrich is a portfolio tracking and rebalancing app for DIY investors who manage multiple brokerage accounts and financial goals. It connects read-only to brokerage and bank accounts via Plaid (11,000+ institutions) or accepts manually entered holdings, then shows a unified view of true asset allocation using Morningstar fund look-through data. It surfaces allocation drift, idle cash, and tax-loss-harvesting opportunities as plain-English trade checklists that the user reviews and executes themselves; the app never takes custody of assets or places trades. Enrich Finance, LLC is an SEC-registered investment adviser and charges a flat subscription with no assets-under-management fees.
What it's for
Features 18
- Allocation drift alerts
- Asset location-based tax optimization recommendations
- Custom allocation rules by sector, geography, market cap, style, credit quality
- End-to-end encryption of account data
- Goal progress calculator and tracker
- Goal-based portfolio organization (retirement, 529, home down payment, etc.)
- Idle cash alerts
- Library of 90+ investment allocation strategies
- Manual holdings entry by ticker and share count
- Plain-English trade checklists for rebalancing
- Portfolio analytics against benchmarks
- Read-only brokerage and bank account connections via Plaid (11,000+ institutions)
- Read-only rebalance suggestions (user executes trades)
- Referral program for extra free months
- SOC 2 Type I certified data handling
- Target asset allocation per goal
- Tax-loss harvesting alerts
- True asset allocation view with Morningstar fund look-through
At a glance
Integrations
Complianceself-reported
Pricing
Purchases made through Apple Pay cost $7/month or $65/year instead, to cover Apple's App Store fee. Free trial available with no credit card required. A referral program grants extra free months to both the referrer and the referred user.
$7/month when purchased through Apple Pay, to cover Apple's App Store fee.
Unlimited accounts and goals
Most popular; saves 16% versus monthly billing. $65/year when purchased through Apple Pay, to cover Apple's App Store fee.
Unlimited accounts and goals
Annual plan saves 16% compared to paying monthly.