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Amplitude

A new era for product teams·amplitude.com

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Amplitude is a digital analytics platform that combines product analytics, session replay, experimentation, feature management, and AI agents into one connected system. It helps teams track user behavior, run A/B tests, replay user sessions, collect feedback, and automatically surface insights or recommended product changes. The platform includes AI agents (such as a 'Global Agent' and 'Wave') that can analyze product data, identify issues, and generate code changes or pull requests. It also provides a built-in customer data platform for event tracking, identity resolution, and data governance.

What it's for

Building funnels, retention, and revenue analysisReplaying real user sessions to find errors and frustration pointsRunning A/B/n and feature experimentsRunning no-code visual web experimentsTracking marketing channel and campaign attributionCreating heatmaps of click/scroll/tap behaviorCollecting and analyzing in-app guides, surveys, and customer feedbackAutomating product improvement workflows with AI agentsManaging event taxonomy and data governanceQuerying analytics data via AI assistants (Claude, Cursor, etc.) through MCP

Features 20

  • Activation tools including identity resolution and audience syncs
  • Agent Analytics for measuring AI agent experiences and outcomes
  • AI Agents that monitor metrics, investigate anomalies, and recommend or execute actions
  • AI Feedback that turns unstructured customer feedback into actionable themes
  • Amplitude MCP server for connecting analytics data to AI tools like Claude and Cursor
  • Behavioral cohort creation
  • Built-in customer data platform (tracking plans, SDKs, Autocapture, identity resolution, data validation)
  • Dashboards and collaborative charting
  • Data governance and taxonomy management tools
  • Event-based product analytics (funnels, retention, journeys, revenue)
  • Feature flags and feature management
  • Global Agent AI assistant for natural-language data queries
  • Heatmaps (click, tap, scroll) segmentable by cohort and experiment variant
  • In-app Guides and Surveys
  • Marketing/web analytics with channel and campaign attribution
  • No-code visual web experimentation
  • Server-side feature experimentation (A/B/n testing, mutual-exclusion groups, holdouts, layered flags)
  • Session replay for web and mobile with error and frustration (rage/dead-click) detection
  • SSO and role-based access controls (enterprise tiers)
  • Zoning Insights for analyzing engagement within specific page regions

At a glance

free tierAPI
TypeWeb app
DeploymentCloud
PlatformsWeb
LanguagesEnglish, Japanese, Korean, Spanish (LATAM), Spanish (Spain), Portuguese (Brazil), Portuguese (Portugal), French, German
Forproduct teams, developers, engineers, data teams, product managers, marketers, startups, enterprises
CompanyAmplitude, Inc.

Integrations

LovableCursorFigma MakeReplitDiscordCodexGoogle VertexGitHub CopilotAWS BedrockGeminiClaudeGitHubNotionWindsurfLinearOpenAI

Complianceself-reported

CCPAGDPRHIPAASOC 2 Type IIEU-US Data Privacy FrameworkISO 27001

Resources

Pricing

The Plus plan starts at $0 and scales based on event volume (up to 70M events) with no fixed listed monthly price. Growth and Enterprise plans use custom, event-based pricing available only by contacting sales.

FreeFree

No credit card required; unlimited seats

2M events/month forever; 10,000 monthly session replays; 2,000 AI feedback records; limited experiments, guides & surveys

PlusQuote

Credit card required; usage can be tracked in real time with a bill estimator

Scale up to 70M events/month; 20 behavioral cohorts; 2-year data retention

GrowthQuote

Custom event-based pricing; contact sales

20K monthly session replays

EnterpriseQuote

Custom event-based pricing; contact sales

50K monthly session replays

Startups with under $10M in funding and fewer than 20 employees receive one free year on the Growth plan (Startup Scholarship).

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