Amplitude is a digital analytics platform that combines product analytics, session replay, experimentation, feature management, and AI agents into one connected system. It helps teams track user behavior, run A/B tests, replay user sessions, collect feedback, and automatically surface insights or recommended product changes. The platform includes AI agents (such as a 'Global Agent' and 'Wave') that can analyze product data, identify issues, and generate code changes or pull requests. It also provides a built-in customer data platform for event tracking, identity resolution, and data governance.
What it's for
Features 20
- Activation tools including identity resolution and audience syncs
- Agent Analytics for measuring AI agent experiences and outcomes
- AI Agents that monitor metrics, investigate anomalies, and recommend or execute actions
- AI Feedback that turns unstructured customer feedback into actionable themes
- Amplitude MCP server for connecting analytics data to AI tools like Claude and Cursor
- Behavioral cohort creation
- Built-in customer data platform (tracking plans, SDKs, Autocapture, identity resolution, data validation)
- Dashboards and collaborative charting
- Data governance and taxonomy management tools
- Event-based product analytics (funnels, retention, journeys, revenue)
- Feature flags and feature management
- Global Agent AI assistant for natural-language data queries
- Heatmaps (click, tap, scroll) segmentable by cohort and experiment variant
- In-app Guides and Surveys
- Marketing/web analytics with channel and campaign attribution
- No-code visual web experimentation
- Server-side feature experimentation (A/B/n testing, mutual-exclusion groups, holdouts, layered flags)
- Session replay for web and mobile with error and frustration (rage/dead-click) detection
- SSO and role-based access controls (enterprise tiers)
- Zoning Insights for analyzing engagement within specific page regions
At a glance
Integrations
Complianceself-reported
Pricing
The Plus plan starts at $0 and scales based on event volume (up to 70M events) with no fixed listed monthly price. Growth and Enterprise plans use custom, event-based pricing available only by contacting sales.
No credit card required; unlimited seats
2M events/month forever; 10,000 monthly session replays; 2,000 AI feedback records; limited experiments, guides & surveys
Credit card required; usage can be tracked in real time with a bill estimator
Scale up to 70M events/month; 20 behavioral cohorts; 2-year data retention
Custom event-based pricing; contact sales
20K monthly session replays
Custom event-based pricing; contact sales
50K monthly session replays
Startups with under $10M in funding and fewer than 20 employees receive one free year on the Growth plan (Startup Scholarship).
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